Location, Location, Location
The visibility of your table makes all the difference. If you’re set up in a dark, shadowy corner of the club, not nearly as much foot traffic will make its way to your table. Many concert goers may miss it entirely. For maximum effect, have your table in a well lit, high traffic area. Be sure to make sure your table’s placement by is alright with them. If you can set up by the venue’s entrance/exit, for example, everybody will have to walk by it at least twice that night.
Just because somebody’s spent all their cash on drinks doesn’t mean you should miss out on a sale.
Make sure that you can process credit cards, either with an old-fashioned swiper or through digital card readers on your smartphone.
Nobody can pass up a great deal, so make sure your to bundle your merch in ways that seem like a bargain. Instead of selling a CD for $10 and a T-shirt for $20, sell them together for $25.
You should have a sign (or signs) with your all your prices. That sign should be written in print large enough that it’s legible from a few feet away. Introverted people and browsers like to see all the pricing information without having to strike up a conversation with the merch person. If you’re fortunate enough to have a very busy table, visible prices also help your merch person focus on selling rather than reciting prices over and over again.
Offering free stickers, guitar picks, buttons and other small promotional items is a great way to encourage people to gather around your merch table and make it stand out. Large crowds naturally help attract even more people over to your table, giving you the opportunity to make even more sales.
Read the entire article on weallmakemusic.com.
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