Josh has done it again with a new EP called My New Friends, and once again, the packages begin with a simple $5 digital download and become a lot more interesting, and funnier, from there. For instance, at $50 you get a "Thank You" phone call from Josh and a bumper sticker. At $125 you get all three of his CDs plus a set of signed drum sticks, a copy of his fifth grade report card, and a boarding pass from one of his past flights.
He has four different $7,500 packages (one that's already sold), one for $10k, and finally a $75,000 deluxe package where Josh joins your band for a month, you get one of his drum kits, he writes a 5 song EP entirely about you, you and Josh take shrooms and cruise Hollywood in Danny from Tool's Lamborgini, and you and Josh get matching outfits from Tommy Bahama's.
Now it's easier for Josh to reach people than most artists because he's played in some great bands and therefore, has a somewhat high profile, not to mention a great sense of humor, but the example here is how much he thinks out of the box.
Instead of just offering his music in various formats, he makes almost every purchase an event. In doing so, he also makes it newsworthy (we're talking about it right now), which elevates Josh's awareness. Use Josh as an example - think outside the box, offer your fans a variety of packages, and make your music an event. Check out Josh's packages here.
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