Tuesday, April 12, 2011

5 Rules For Facebook Engagement

A new white paper about Facebook engagement from a research site called Buddy Media Platform had some very interesting points gathered in a recent survey. The report is called Strategies For Effective Facebook Wallposts: A Statistical Review and can be downloaded for free.

5 Rules for Facebook engagement that came from the study are:

  1. Keep your posts short and sweet. Posts of 80 characters or less have 27% higher engagement rates.

  2. Think twice before using URL shorteners. Engagement rates are 3 times higher using full-length URLs.

  3. Post when people are listening. Posts outside of business hours (10AM to 4PM EST) have a 20% higher engagement rate.

  4. Some days are better than others. Engagement rates are 18% higher on Thursday and Friday than the other days of the week, but Saturday and especially Sunday are good too. This can vary by industry though.

  5. Avoid the noise of Monday. There's too much going on after the weekend.

If you're posting to keep in touch with your friends or to let them know what you're doing, then this data is of no consequence to you. But if you're posting strategically to promote your brand, then follow the above for better fan engagement.
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2 comments:

David Chiles said...

Great Facebook Netiquette rules. Actually, your rules apply tosocial media in general. Thank you for sharing. I sincerely appreciate it.

NetworkEtiquette.net

Madalyn said...

I read this when it came out, too. Found it to be quite interesting. Posts that are short and to the point is a no-brainer. Interesting about URL shorteners. I think full URLs come off as more legit because you see where you're going before you click. That makes sense. I think hours and days are very subjective and I remember the article saying that. Overall, this is a useful article for anyone using Facebook as well as other social media sites. Thanks Bobby!

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