Tuesday, February 15, 2011

The Grammy Bounce And The Real Seller

It used to be that a Grammy performance was worth a million unit sales. That's obviously not the case anymore, but at least for some artists, the Grammy's can mean a significant sales bounce. Arcade Fire, Lady Antebellum, and Eserpanza Spalding all saw big iTunes gains after their performances on Sunday's show (see the chart on the left). Mumford and Sons saw spikes as high as 156% for some songs.

And while that might seem impressive, consider this. The Grateful Dead began presales of their Europe '72 65 CD set (yes, 65 discs) and sold out their 7200 unit run in 4 days - at $450 each. That's $3.3 million dollars, an amount that any record label would kill for these days.

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