Thursday, January 6, 2011

The YouTube Trends Dashboard

YouTube has come up with a new analysis tool call the Trends Dashboard that lets you see exactly what people are viewing and sharing in multiple ways. The Dashboard also gives you a picture of some of the gender and age demographics of the views. Here's what it shows:

  * Select by gender
  * Views or Sharing
  * Select by age group
  * Select by city, country, or globally
  * Comparison of any of the above

The trend information only portrays viewer habits over the last 24 hours, and videos uploaded over the last 28 days.

The Trends Dashboard can be a great informational tool if approached from the right perspective. If you want to learn what's working in a particular area, you can dial it up to take a look. Even better is that you can then analyze the top 10 videos to gain an overview of the production techniques that worked in those particular cases.

Because the timeline is only over the last 24 hours, it's best if you watch the trends for a while (I'd say at least a week) just to be sure that you're not getting a false impression. And keep in mind that many videos are viral because of their cuteness (cats and babies), weirdness, or just plain outrageousness, which is difficult to duplicate. That being said, it's a pretty cool tool.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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