Tuesday, January 4, 2011

5 Viral Video Rules

I read an interesting article today called "How To Break All The Rules Of Viral Video - And Still Go Viral." The premise of the article is that what really makes something go viral is to break the rules. But you can't break the rules until you know what they are, so here's what the article spelled out.
  • Rule #1 - Keep It Short. It seems pretty obvious, but videos have a much better chance of going viral if they're short, mostly because that's what our attention span demands these days.
  • Rule #2 - Speak Clearly. Once again, it's pretty obvious. If you have any narration, you increase your chances of virility if your viewers can understand it.
  • Rule #3 - Avoid Copyrighted Material. Copyrighted material can make a video stop in its tracks just as it gets some viral momentum due to a take-down notice from the content owners attorneys. You might get away with it; then again, you might not.
  • Rule #4 - Reinvent Yourself. According to the article, try a different approach for each video. I'm not so sure I agree with this. If you have a style that works, you might be better off to brand yourself with that style.
  • Rule #5 - Be Timely. You have a greater chance to go viral if your content is about something currently popular, although there are perennials like cats and babies that never seem to go out of style.
Ok, these are the rules. Now shoot a video that's nothing like them (except for #3, keep doing that) and you'll have a good chance to go viral.

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