While it seems to be the popular perception that people are unwilling to pay for digital content, a recent study by the Pew Internet organization seems to contradict the notion. In fact, they found that 65% of people online have paid for some form of digital content or subscription.
The study discovered the following:
- 33% of internet users have paid for digital music online
- 33% have paid for software
- 21% have paid for apps for their cell phones or tablet computers
- 19% have paid for digital games
- 18% have paid for digital newspaper, magazine, or journal articles or reports
- 16% have paid for videos, movies, or TV shows
- 15% have paid for ringtones
- 12% have paid for digital photos
- 11% have paid for members-only premium content from a website that has other free material on it
- 10% have paid for e-books
- 7% have paid for podcasts
- 5% have paid for tools or materials to use in video or computer games
- 5% have paid for “cheats or codes” to help them in video games
- 5% have paid to access particular websites such as online dating sites or services
- 2% have paid for adult content
- Mobile apps
Read an overview of the Pew research article here.
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