Monday, November 1, 2010

Move Over P2P

Peer-to-peer file sharing used to be the bane of the music industry (it still is) and the largest component of Internet bandwidth. Now comes word that online video has surpassed P2P file sharing as the largest generator of global broadband traffic, according to Cisco's Visual Networking Usage Report.

Online video now represents 26% of all traffic, just ahead of the 25% P2P traffic, which was down significantly from last year. Peak hours for video viewing are between 9PM and midnight worldwide.

Believe it or not, more than a third of the Top 50 sites by volume are now video sites, and contrary to popular belief, none of the top 50 are adult sites.

What does this mean? Record labels would be a lot better off helping their acts promote their videos than chasing down illegal downloaders.

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