Sunday, January 3, 2010

10 Creative Rules Of Thumb

Here are some great tips on how to stay creative from the Marketing Essentials International blog. It's a good positive way to start the new year, although it seems that everyone is already pretty positive (maybe hopeful is a better word). Even though I found this on the MEI blog, I seem to remember seeing them on Seth Godin's or Derek Sivers' as well. Regardless of who created the list, it's still pretty good advice.

Top 10 Creative Rules of Thumb:

1. The best way to get great ideas is to get lots of ideas and throw the bad ones away.

2. Create ideas that are 15 minutes ahead of their time…not light years ahead.

3. Always look for a second right answer.

4. If at first you don’t succeed, take a break.

5. Write down your ideas before you forget them.

6. If everyone says you are wrong, you’re one step ahead. If everyone laughs at you, you’re two steps ahead.

7. The answer to your problem “pre-exists.” You need to ask the right question to reveal the answer.

8. When you ask a dumb question, you get a smart answer.

9. Never solve a problem from its original perspective.

10. Visualize your problem as solved before solving it.

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