Tuesday, December 22, 2009

Top Artists Still Not Distributing Digitally

One of the tenants of Music 3.0 is a theory called "The Economies of Free." It's an odd theory and one that's counter-intuitive because it states that the more you give away for free, the more you end up selling. Think of it as if someone gave you a sample of a chocolate chip cookie in order to entice you to buy more chocolate chip cookies. That's what's happened with music in the era of Music 3.0 - the more easily it's available for free, the more you're likely to increase your market size and as a result, the more copies you'll likely sell as well.

That's why it's so surprising that some of the biggest artists of the last 40 years still have not made their music available for digital distribution.

The list includes:

* The Beatles


* Garth Brooks

* Bob Seger


King Crimson

Kid Rock (some limited licensing, including album-only Rock N' Roll Jesus on AmazonMP3)

Def Leppard (some limited licensing, including songs from the Sparkle Lounge)

One of the reasons that these acts have never released their catalogs on iTunes is the fact that they don't want to break up their albums into a la carte offerings, but the primary reason is their fear of piracy. Perhaps if they understood the Economies of Free, they'd change their minds and see their sales increase.

No comments:


Related Posts Plugin for WordPress, Blogger...