Wednesday, December 23, 2009

The 4 Kinds Of Free

Yesterday's post was about how quite a few major artists are not taking advantage of the new digital economy, most notably the "economies of free," which is the theory that if you give something away for free then it will incentivize the receiver of the free product to come back and purchase something else.

I thought it was a good time to explain this in more detail, since the economies of free is a central premise in the new music business economy (especially for a young artist). Wired Magazine'Chris Anderson offers the following video description of the theory with "The 4 Kinds Of Free."

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