Thursday, July 7, 2011

Album Sales Rise For The First Time Since 2004

Yes, your eyes aren't deceiving you. Something in the music business besides vinyl actually went the other way for a change, as in up. Nielsen Soundscan, the people who officially measure music sales, found that through the first half of the year there were 155.5 million albums sold in the United States, compared to the 2010 when there was 153.9 for the same period.

Granted, it's only a 1% increase, but the music industry is looking for any cause to rejoice at this point. There's more though, according to Nielsen, “digital album sales are up 19 percent through the first six months over 2010 and are on pace to set a new sales record at the end of the year”. More than 660.8 million digital units (meaning songs) were sold in the first half of 2011 as well, an 11 percent increase from the summer of last year.

Now there are a number of interesting points to consider here.

1) It seems that catalog sales have spurred this slight album growth. Catalog is what's always been hit the hardest by the digital revolution, so it's certainly an interesting twist when you see growth in this area.

2) Considering that music in the cloud has begun and consumers are getting used to streaming and subscription, it's hard to believe that any kind of music sales have grown. Of course, the big test is when iCloud launches. Let's see if these numbers hold by the end of the year. Then there's cause for celebration.

3) Spotify hasn't launched yet. The word is that Spotify will launch in the States any day now, and by all accounts, it's a game changer. Add to the fact that they'll be partnering with Facebook so it will be built-in to the social network, and music download sales might actually take a big hit.

All that being said, I predict that music consumption will be higher than ever, and total revenue might climb. Of course, as I've stated in so many previous posts, it looks like the artist will get screwed out of most of this income, at least in the beginning, as most of this new found income goes to the labels. But make no mistake, we're right in the middle of a music business revolution. Feel it. Enjoy it. Make it work for you.
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Wednesday, July 6, 2011

When Your Music Should Be Free

Recently there's been a bit of controversy stirred up by a Music Think Tank post by Taureen Casey over why indie musicians should charge for their music. I personally don't buy the arguments made in the article, but you can read it and decide for yourself. Here are my reasons why I think music sales shouldn't be a major concern for an indie artist.

1) There's a time and place to charge for your music. When you're just starting out, your music is worth nothing because no one knows who you are. If you charge for it, all you do is limit the number of people who might otherwise hear what you have to offer, thereby stunting your career growth. There may come a point in time where you can charge for it, but if you're in DIY mode then that time certainly isn't now.

2) Most people don't value music anymore. There's been study after study all over the world that all come to the conclusion that the biggest demo for music consumption (teens to about 30 years old) all feel that music should be free. How are you going to compete with that? Certainly not by trying to charge for something that people don't feel they should pay for. You can rail all you want about it being unfair (I agree, it is), but you're not going to change this perception by charging for your music.

3) In Music 3.0, the more you give away, the more you sell. It's an interesting phenomena, but time after time it holds true. The more you give it away digitally, the more you sell both physically and digitally. Artist after artist has found that as soon as they take the free tracks down from their website, their iTunes sales go down. In a related field, the recent "children's book" Go The F#&k To Sleep received tremendous pre-orders only after a pdf of the book went viral. I can't tell you what the psychology is behind this as I haven't seen a paper on it yet, but it definitely exists. Ignore it at your own peril.

4) Most music is priced wrong. $0.99 has become the de facto standard for a digital music single, and $10 seems to be what artists want to sell their CDs for, but these price points set up a psychological barrier to purchase. If music was priced better (as in cheaper), perhaps that psychological roadblock can be breached. Of course, we'd have to lower the transaction costs with a new micropayments system (see my earlier posts about this), but at least we'd reach a point where people might be willing to pay something.

By the way, Radiohead has shown everyone the way with their 2007 In Rainbows experiment where they asked their fans to pay what they wanted. It turns out that the average fan paid $6.84 and the band ended up making more money than they ever thought possible, far exceeding their recording costs. Then when the CD was released it immediately went triple platinum (sales of 3 million). I'd say that worked out pretty well.


5) The big money isn't in music anyway. Not directly, because from the beginning of modern music, 90+% of a major or minor recording artists income has come from touring and merchandise. The music is your marketing to get people to come and see you. If you're smart, you'll figure out some packages combined with your music to sell to your fans (you do have fans, right?), and you'll have a number of clever merch items with great graphics. That's where the real money is.

So remember, your music is your marketing. It's what makes everything else you do more valuable, but it's not the main product itself. The more it's out there, free or not, the better it is for an artist.
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Tuesday, July 5, 2011

3 Essential Twitter Tools That You've Never Heard Of

Frank Emanuele recently wrote a great article on likeable.com regarding 3 new helpful Twitter tools that solve a number of problems that users frequently complain about and help you get a handle on on aspect of social media management. These include blocking spam, the best time to post, and managing who you follow, but the following three apps now make those tasks easy. Here's an excerpt from Frank's article.


Trim the Fat With TwitBlock
One of the biggest problems that Twitter hasn’t been able to solve is spam. If your tweets are public (which they really should be), you can’t even mention an Apple product in a tweet without being bombarded with “free offers” to win one. You can eliminate some of the unwanted attention by making your your tweets private, but then you’ll also be cutting yourself off from the global conversations that are constantly happening. Enter TwitBlock, the best resource for blocking spammers before they start to annoy you. TwitBlock securely scans your followers and looks for signs of spam, assigning the most suspicious ones a number rating based on a set of predefined criteria. The higher the rating, the more likely each follower is a spammer. You can then easily block the offending tweeters and never worry about them again!

With Tweriod, Timing Is Everything
Once you’ve removed spam from your Twitter experience, you’ll find it much easier to engage in valuable interactions with your followers. But how can you be sure your thoughts are reaching the maximum possible audience? What if you share a link to an article that you want to discuss, or a photo that makes you laugh, but no one is around to react to it? Tweriod is really handy for these situations. After a one-time analysis of the tweeting habits of your followers, this tool will recommend the times of day when the majority of your followers are actively using Twitter. This offers you a personalized estimate of the times when your content will receive the most exposure. I usually wait until after 1pm Eastern to share links and other interesting content, but Tweriod tells me that my followers are actually most active between 4 and 7pm. You’d better believe I’ll be saving my best material for those hours!

Don’t Be Afraid, Be Ruthless With ManageFlitter
There comes a time when every Twitter power user has to ask himself or herself, “Why do I follow so many people?” Once in a while, it’s a good idea to re-evaluate the people you’ve chosen to follow. People may sometimes get angry when you unfollow them, but if you aren’t enjoying Twitter, what’s the point? Theirs are the thoughts you’ll be reading, and so they will determine the value of your Twitter experience. It may seem harsh, but sometimes you just need to purge your account of the users who aren’t providing you with any value. ManageFlitter makes this dead simple. Sort the people you follow to see who hasn’t tweeted recently, who tweets too much, or who tweets about topics that don’t interest you. Eliminate the ones who don’t make the cut, and enjoy a clutter-free Twitter stream! You even have the option to separate out Verified Accounts and popular users so you don’t accidentally stop following your favorite celebrities.

Social media can be time consuming so anything that helps relieve that burden a bit is welcome to most of us.Try these tools out to make your Twitter promotional experience a little more efficient and easier.
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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

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Monday, July 4, 2011

Top 10 US Social Networks

Here are the top 10 social networks in the US. Some you already know, but there are a few that might surprise you. Most of this info is thanks to IB Times.

10. Live Journal: LiveJournal was launched in April 15, 1999 by Brad Fitzpatrick as an online journal where users are able to post, share, and interact with other users. It is possible to join for free, but a paid account ($19.95/year) provides additional features. It has about 4.9 million monthly visitors according to Quantcast, but seems to be shedding users.

9. Tagged: Tagged is a San Francisco-based social network website that was created in 2004 that links people based on shared interests. Unlike other popular social networking sites where they are trying to keep in touch with their old friends, Tagged is interested in helping people to find new friends. It has 5.9 million monthly visitors, but is shedding users.

8. Flickr: Flickr started out as an online photo uploading and managing website, but the site has become popular for bloggers and users to integrate their postings, evolving into something that is more like a social networking site. It was created by Ludicorp in 2004 and now owned by Yahoo! ("Where start-ups go to die" according to my friend Tom Kozik, a former Yahoo executive). It has 18.8 million monthly visitors but is shedding users.

7. MySpace: MySpace was once the #1 social networking site until Facebook took over the throne in 2008. The company has been recently purchased at $35 million by Specific Media, with Grammy award winning artist Justin Timberlake also taking some ownership role. It still has over 19 million monthly users, but its traffic is down over 50% from last year.

6. Tumblr: Tumblr was founded in 2007 by David Karp and quickly became a popular micro-blogging service on the web, similar to Twitter. This new rising site boasts of clean design, easy usability, and large user base. PCWorld has listed Tumblr as President Obama’s top 5 tech tools. It has 36 million monthly visitors, but is growing at a rapid pace with traffic up over 72% from last year.

5. LinkedIn: LinkedIn is a social networking site mostly geared towards professionals. It helps people to find jobs, find people, and hire people. The account is free to create, but there are fees involved with some of the activities. It has over 40 million monthly visitors with traffic up by nearly 50% from last year.

4. Twitter: Twitter was created in 2006, with the name meaning “a short burst of inconsequential information.” The users can “tweet” their posts in short segments, with a maximum of 140 characters. Users can also “follow” others of their choice. Twitter has a Quantcast ranking of #5 with over 94 million monthly visitors, but its traffic has increased only slightly more than 1% over last year.

3. YouTube: As virtually everyone already knows, YouTube is a website where people can upload, manage, and share videos online. Similar to Flickr, YouTube has evolved from a simple video-sharing site to one that is similar to a social networking site with user interactive features. It has a Quantcast ranking of #3 with over 137 million monthly users. It is also up 22% in users over last year.

2. Facebook: The new social networking giant was birthed in a Harvard dormitory by its undergraduate student Mark Zuckerberg with his fellow friends. It originally served only Harvard students, quickly expanding to the Ivy League, and was followed by the rest of America’s colleges and universities. Now over 750 million users, or 10 percent of the world’s population, connect over Facebook. It's number #2 in Quantcast's ranking with 139 million visitors a month, with visits up more than 15% over last year.

1. Google+: OK, it's so new that there's not a great number of users yet, but with a Quantcast ranking of #1 and a huge user base, we predict that it won't take long for Google+ to overtake the others on this list. Check back next year to see if this prediction holds true or not.
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Sunday, July 3, 2011

The Interesting Features Of Google+

Google just opened up their new social network called "Google+," and it has a number of interesting features that could be enough to make users of other social networks to seriously consider it. These features  promise to change the way we interact, socialize and connect to others, and given the huge existing user footprint that Google already has, it could spell trouble for Facebook et al. Here's a look at them, thanks to International Business Times:

1) Circles - The Circles concept more closely follows the way you organize your contacts in real life. We meet different kinds of people everyday and interact with them in many different ways. Circles offers a simple means of organizing one's social network by grouping contacts into anything you can possibly imagine - family, friends, co-workers, etc. The groups can be formed by dragging the contact's picture/photo over a circle that represents the group (a group of people can also be dragged over a circle!)

2) Stream – Stream helps you receive instant updates from your friends and other contacts in your Circles list. It helps you decide and choose which circles and individuals you want to share your information with.

3) Sparks – Sparks pulls in stories, videos and other cool content relating to your specific interest. According to Google, the content in Sparks stream is different from the results you'd get if you put the same term into the search engine. Through Sparks, you can get an instant fountain of relevant information to share with friends. After you are asked to choose from a list of possible interests (biking, sailing, etc.), or to put your own specific interest, Google+ goes out and searches almost completely on-topic content from all over the Web.

4) Hangouts - Hangouts is a group video chat feature that allows up to ten people in a group to come together and video chat. Hangouts allow the person nearest to the mic and loudest to speak out.

5) Huddle - Huddle is a group SMS conversation feature where mobile phone numbers of members will be visible to all.

6) Instant Upload – Instant Upload allows the user to upload pictures and videos directly from the phone

Google+ also has amazing privacy features which will put Facebook to crying shame. It allows you choose which Circles you want to share that content with. Also, it lets you know clearly that the information you contribute to Google+ will be used to help refine search results.

Another advantage Google+ has over Facebook is their "data liberation," which allows you to pack up and take your data away from Google+ should you decide to leave the service.

This is a big plus for Google as privacy has always been Facebook’s Achilles’ heel as users have complained how difficult it is to leave Facebook and take their stuff with them.

It looks as though the invitations Google+ are now open again (they were closed due to technical issues shortly after it was launched), so let the social fun begin.
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Thursday, June 30, 2011

5 Reasons For The Downfall Of MySpace

It's no secret that MySpace has been on the decline ever since it was purchased by NewsCorp in 2005, and now that it's been sold for about 6% of its purchase price, it's probably a good time to look back on the reasons why it's in the dumper.

1. It's all in the interface. MySpace has an interface that worked great for the year 2000, was looking a bit long in the tooth by 2005, and feels ancient in 2011. The fact that something newer and friendlier never came to pass has been one of the factors that caused the user exodus to other platforms. For artists and bands, that meant BandCamp, Nimbit, etc (see yesterday's post on artist helper services).

2. The rise of Facebook. When NewsCorp bought MySpace, Facebook was still a relatively small social network confined to only colleges. Soon afterwards it was opened up and social networking really took off, thanks to it's clean modern interface and interactive features like gaming. MySpace just couldn't compete.

3. Social media and music don't mix, yet. While MySpace was a social network in essence, it almost felt like it was built around music. Facebook is built around true social interaction and isn't particularly great at music, but that hasn't hurt Facebook one bit and maybe even lead to its success. As we've seen from iTunes Ping, social networking built around music hasn't attracted a huge audience yet.

4. The culture of NewsCorp. Let's face it, large corporations aren't particularly noted for their innovation. Small companies headed by entrepreneurs push technology forward, but Big Inc. speed is that of a glacier. MySpace needed to get better fast, but that never could happen in a big public company culture of Newscorp or any other, for that matter. This marriage was doomed from the start.

5. The march of technology. An online tech company seems to have a somewhat short lifespan almost by nature. Already we're beginning to see some user attrition on Facebook, which looked like a juggernaut that would only keep increasing its user base. It wasn't that long ago that Google was unbeatable, but several of their ventures have ground to a halt and the perception is that they're turning into the new "evil empire." No matter how big, it's not beyond the realm of reason that an online company can either be gone overnight or it's business model changed completely. Why should we be so surprised it happened to MySpace?

In the end, MySpace could have lead the revolution. Instead, it's just a speed bump in the social networking road. Can it be reinvented? Only time will tell.
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Wednesday, June 29, 2011

The Big List Of DIY Helpers

These days most artists or bands are in DIY mode ("do it yourself") in order to develop an audience, promote themselves and further their careers. Of course, there are a host of services that will gladly help you for a fee, and more seem to be coming online all the time. Some of these services have an advantage or two over the others, but most offer more or less the same services. If you're not happy with the service you're using now, it's pretty easy to find another that might better meet your needs.

Here's a list of the top 30 services, courtesy of Digital Music News:

1. ReverbNation
2. TuneCore
3. CD Baby
4. Topspin
5. Nimbit
6. VibeDeck
7. Bandcamp
8. Bandzoogle
9. FanBridge
10. Sonicbids
11. ArtistData
12. Headliner.fm
13. Soundcloud
14. BFM Digital
15. Zimbalam
16. ONErpm
17. Ditto Music
18. Rebeat Digital
19. Valleyarm
20. Mobile Roadie
21. BlueHaze
22. StageIt
23. ThingLink
24. GigsWiz
25. Slicethepie
26. Sellaband
27. Beta Records
28. Next Big Sound
29. Musicmetric
30. Dropcards
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Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.

Tuesday, June 28, 2011

The Evolution Of Email

Regardless of the general wisdom around the net these days, email is still a major way for us to communicate, especially for business. It's true that texting is more popular with the "natural" generation (those teens and younger who've never known anything else), and direct messaging from Facebook and Twitter is a growing trend, but if you're serious about getting a message of any kind across, your world still revolves around email.

Still we've come to think of email as a stunted technology that hasn't changed much since it was invented in the 60's. That's far from true, as you'll see in the following chart. Email is a living and breathing piece of tech that continues to grow until this day.

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Monday, June 27, 2011

Marvin Gaye's Facebook Campaign

If you ever had any doubts about the wisdom of promoting on Facebook, look no further than r&b singer Marvin Gaye. Even though he's been dead for almost 30 years, MG’s become a viral sensation right now. The reason?  Universal Motown, Marvin Gaye’s record label (which was pretty much gutted by parent UMG recently - but that's another story), recently launched a successful Facebook campaign to celebrate the 40th anniversary of his What’s Going On album where the campaign asks fans to post photos of “What’s going on” all over the world.

Fans have responded by loading photos, videos and even editorials, but more important, the campaign drew more fans that I think even Motown thought could happen. Gaye began with fewer than 300,000 fans at the beginning of the week but had increased to more than 940,000 by today. Gaye’s name even became a trending topic on Twitter.

Granted, MG has a legion of built-in fans, but the fact was that they were mobilized and made aware of the new release thanks to the social media campaign. The lesson? Don't take social media promotion lightly. It's been shown to work and work well time and time again.
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Sunday, June 26, 2011

Michael Jackson Still Raking In The Dough

Superstars never really die, they're estates just get richer. That's certainly the case with Michael Jackson, who was on the edge of bankruptcy at the time of his death. Now two years later his estate has collected a huge amount of income, and is poised to make still more in the coming years.

Billboard Magazine reported in June 2010 that the Jackson estate had generated over a $1 billion in the year since his death. The revenue was generated by a combination of music sales ($429 million), film/TV revenue ($392 million), music publishing ($130 million), licensing ($35 million) and a $31 million recording contract. That was a year ago, so the figures are even gaudier today. How did this happen? Consider this:
  • According to Box Office Mojo, Jackson's posthumous concert film, "This Is It," has grossed more than $72 million to date domestically and $189 million in foreign markets for a worldwide take over more than $261 million. It ranks as the #2 music documentary of all-time behind Justin Bieber's "Never Say Never." The film has also generated nearly $45 million in DVD sales in the U.S. 
  • There have been 2 posthumous albums  released since Michael's death in June 2009. Last year's Michael has sold just over 510,000 copies to date, while the This Is It collection has moved nearly 1 million copies to date in the U.S., according to Nielsen SoundScan, remarkable numbers considering the state of the music business and the economy. Then in May, Jackson lodged his first #1 on the Billboard magazine Dance/ Club Play Songs chart in 16 years with the latest single from his posthumous Michael album, "Hollywood Tonight." 
  • Michael has sold more than 16 million digital tracks since June 28, 2009, the first sales week following his passing, according to Nielsen SoundScan. To put that in perspective, from the time Nielsen began counting digital tracks in 2004 until the week before Jackson's death, the singer had sold just over 8.1 million digital tracks, a figure that has doubled in just the past two years. 
  • The Jackson estate is making anywhere from $25 million to $50 million per year thanks to his stake in the half-million-song Sony/ATV publishing catalog, which includes titles by Elvis, Lady Gaga, Eminem, Beyoncé and Bob Dylan
Considering that there will soon be two Cirque du Soleil shows (one permanently set in Las Vegas and the other travelling), it looks like Michael Jackson will continue to be a hot property for some years to come. For more interesting figures on MJ's sales, check out this MTV story.
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Thursday, June 23, 2011

Who Uses Social Networks?

A few days ago I quoted some stats from the Pew Internet & American Life Project regarding Facebook use. Today we'll look at some of the other interesting tidbits that came from the studio regarding social networking. It really gives you a good idea of exactly who is using the most popular social networks.
  • 92% of those that use social networking use Facebook, 29% participate on MySpace, 18% are on LinkedIn and 13% use Twitter.
  • Overall social networking usage has nearly doubled from 2008  to 2010.  Back in 2008 26% of adults were utilizing a social networking service (SNS) whereas 47% of adults were using a SNS in 2010.
  • Only 18% of Internet users over the age of 35 used a social networking service in 2008, but by 2010 that number was up to 48%.  
  • The average age of an adult SNS user jumped from 33 years old in 2008 to 38 years old in 2010
  • Social networking users skew female. A notable change showed the discrepancy actually grew from 6% more females in 2008 to 12% more female social networking users in 2010.
  • The average MySpace user (32 years old)  is younger than both the average Facebook user (38) or Twitter (33) user.  LinkedIn skews the highest out of all the networks with users having an average age of 40.
  • LinkedIn is the only social network that has more men than women and the disparity is rather large, with men nearly doubling the number of women.  Twitter, on the other hand, is almost exactly the opposite of LinkedIn with woman making up 64% of the total users.
  • African-American users have the lowest presence on LinkedIn, making up only 2% of the total users. The highest saturation of African Americans is on MySpace with 16% of the total users.
  • Hispanic users are not prominent on social networking services either. LinkedIn is comprised of only 4% Hispanics, compared to the approximate 14.5% Hispanic makeup of the national population. Hispanics do however make up 12% of both the Twitter and MySpace user base.
  • LinkedIn is far and away the most saturated site when it comes to white users, who make up a whopping 85% of the user base.
  • While Twitter finished in last place out of the four main sites, the frequency of use of Twitter is quite high. Facebook  leads the pack in frequency of use with 52% of users checking at least once a day, but Twitter is close behind with 33% of users checking in on a daily basis.
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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

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    Wednesday, June 22, 2011

    Could This Someday Be An Alternative To Ticketmaster?

    I'm all for anything that can make concert or gig ticketing more fair and efficient. Just about everyone except Ticketmaster employees hates the current system, with the "convenience charges,"  the extra charge for printing your own tickets, and the general perceived contempt for the customer.

    If there was an alternative, I bet it wouldn't take long for venues, promoters and artists to switch. Now maybe there is.

    A company called Gigswiz is trying to build an alternative way to ticketing as they try to bring the process to social networks and reward artists for direct contact with their fans. Recently they even implemented a Fan Loyalty program with British band Human League, where the band was able to pass on ticket discounts to the fans.

    The way it works is artists sign up to GigsWiz Backstage and connect the service to their Facebook and Twitter accounts. GigsWiz then automatically promotes all upcoming gigs with ticketing links, for which the artist or band gets credit. Event organizers can also create events on the GigsWiz Tickets service so that they can reach a band’s fan base.

    In addition to those updates being pushed automatically to social media channels, GigsWiz provides embeddable widgets and Facebook apps for artists, promoters and venues that list upcoming gigs and link directly to a page to purchase tickets. The artist is awarded anywhere from 5 to 20% commission on the sales, which they can either keep or give back to their fans.

    I'm sure Ticketmaster isn't shaking in their boots, but here's hope that Gigswiz gets a foot in the door and gives the market an alternative. We really need it.
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