Friday, January 15, 2016

Spotify Launches A New Backstory Feature

Screen Shot 2016-01-12 at 12.10.15Spotify has teamed up with a company called Genius in an effort to try to take using the platform to the next level.

G enius provides annotated song lyrics, backstory and commentary that pops up as you stream a track via special "Behind The Lyrics" playlists.

The commentary comes from the artists and is not crowd-sourced or user generated. This allows artists to stay more connected with their audience without having the work required of a social platform.

The feature is just being rolled out, with the "Behind The Lyrics (Hip Hop)" as the first playlist.

What's especially interesting is that the feature will be available to both free and premium users, which seems to show that Spotify is a bit insecure with its current top position in the streaming world.

With Apple Music's recent leak about its 10 million paid users and Pandora's pending purchase of Rdio's infrastructure out of bankruptcy, this seems to be a pre-emptive strike to either keep its current users from thinking about another platform, or lure some new users away from the others. Either way, Spotify wants to keep as many eyeballs, free or paid, glued to the service as possible, and the connection with Genius is another step in doing so.

Thursday, January 14, 2016

Who's The Biggest Label?

Major record labels imageWith the latest Nielsen music figures in for 2015, we begin to see the full picture of the music industry. One piece is how the major labels fit into the grand scheme of things, and Nielsen kindly hands us that info in a very digestible way.

So what's the market share of the majors and indies?

1. Universal Music Group has the largest market share by far at 38.5%

2. Sony Music is second at 29.5%

3. Warner Music Group comes in last at 18.7%.

4. Indie labels come in last at 12.6% of the market.

Indie labels can be looked at another way though. That 12.6% is for labels that are wholly operated and distributed. If you look add indie labels who have distribution through one of the majors, you find that their market share soars to 34.4% of the business.

Although most of the money is made by the 3 remaining majors, indie labels are still the lifeblood of the industry, and play an important part in the development of new artists.


Wednesday, January 13, 2016

Apple Music Has 10 Million Subscribers

Apple Music logo imageIt looks like Apple Music has beaten the predictions by making it to 10 million subscribers much faster than anticipated. Although no official announcement has been made, the Financial Times has confirmed that Apple has achieved that number, proving that the 90 day trial period for the service appears to have worked.

In contrast, it took Spotify 6 years to get to that number, although that was well before streaming became a common practice.

Speaking of Spotify, rumors are that its paid subscriber numbers have risen to 25 million users as well.

All this spells great news for artists, bands, labels and publishers. Just from those 2 services, there are more than 15 million more paid subscribers than last year at this time, which would be about a 30% increase.

Of course, we've yet to hear about YouTube Red's subscriber numbers yet, the $9.95 per month service that eliminates adverts from your videos. That could also give those subscriber numbers a boost, although the feeling is that if the numbers were actually that good the company would be boasting about it already.

Regardless, it looks like streaming has at least turned a small corner as more and more people are finding value in paying for their music than getting it for free.


Tuesday, January 12, 2016

The Making Of David Bowie’s Ziggy Stardust Album

David Bowie imageMajor Tom has left the planet, and I can think of no better tribute to music legend David Bowie than an excerpt from producer Ken Scott’s memoir Abbey Road To Ziggy Stardust (which I had the pleasure of co-writing) about the making of what may be Bowie’s most enduring work - The Rise And Fall Of Ziggy Stardust And The Spiders From Mars. Ken co-produced three other Bowie albums from that time period (Hunky Dory, Aladdin Sane and Pinups) and knew the Thin White Duke well. This is an excerpt from Chapter 13 of the book.
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“David had a few demos prepared for the album, but interestingly two of the songs that he decided to record were actually from that first day I reconnected with him (the day of the possible wardrobe malfunction nightmare) when he produced Freddi Burretti - “Moonage Daydream” and “Hang On To Yourself.” Even though David had originally written these songs for Burretti and not for himself (they had been eventually released under the name of Arnold Corns), David thought they might fit nicely in this record, and they did. One song that eventually made the record, “It Ain’t Easy,” had initially been considered for another album. It was a leftover from the Hunky Dory sessions and so was the only track on Ziggy that Rick Wakeman played on.

As with Hunky Dory, what was to become Ziggy was recorded at Trident [Recording Studios in London] in about two weeks, with another two weeks for mixing, but this time we had moved from 8 track up to the relative luxury of 16 track, thanks to the addition of a brand new 3M M56 tape machine. The sessions themselves weren't much different to any of the other Bowie sessions. The basics took about 4 or 5 days and were virtually the same for every track. It was only the nuances in each song that would vary. What’s more, nothing was recorded 100% live. There were overdubs on every track, and as is usually the case, some more than others. 

There were a lot of tracks recorded for Ziggy that didn’t make the album ( most of them I had forgotten about until I began mixing Ziggy for 5.1 release recently) - “Velvet Goldmine,” “Bombers” “Holy Holy” and Jaque Brel’s “Port of Amsterdam”. If I remember correctly, for “Velvet Goldmine” we put a lot of work into it and so it was fairly finished, “Bombers” was only somewhat finished, “Port of Amsterdam” was David with just an acoustic guitar, and “Holy Holy” was only a basic track and I don’t think we even got a good one. Originally one of the tracks intended for Ziggy was “Round and Round,” the old Chuck Berry rock n’ roll classic. Now that one had the least number of overdubs of all the songs that weren’t strictly acoustic and was completely finished.  It was actually supposed to be on the album until RCA decided they needed a single and that was the track that got kicked.


As I said before, David is an amazing singer, and 95% of his vocals on Ziggy and every other album I recorded with him were done in a single take. There was one completely calculated exception however. In the first part of the song “Rock And Roll Suicide” David sings very quietly, and so in order to optimize the sound quality, I had to crank the level of the mic preamp. He eventually becomes a power house and his vocal range was quite different for the latter part of the song, so I had to readjust the levels to compensate for that, hence the vocal for that song was recorded in two parts - each part a first take of course. I learned not to expect anything different.

As with everything Bowie, there are lots of myths and misconceptions and the so-called “sax section” on “Suffragette City” is certainly one of them. The fact of the matter is that it’s not a sax section at all, but a synthesizer. We thought we had finished the song but, as these things often go, it was lacking something. I'd been spending a lot of time messing with the ARP 2500 synthesizer that Trident had recently purchased and suggested we give it a try. I got the sound, and Ronno played the part that David came up with. We were not specifically going for a sax sound and to me it sounds nothing like saxes so it always surprises me when people tell me they thought it was a sax section. Then of course came the really big surprise when David told American DJ Redbeard during an interview that he played all the saxes in the song, but then again, lest we forget, we’re talking about Mr Bowie. One can never tell if he really didn’t remember or he was just telling the interviewer what he wanted to hear.

Of course there’s always a favourite track and on Ziggy it’s “Moonage Daydream”. All the songs work for me but that one just works a couple of percent more for some reason. David has said in interviews that he’s always been like a chef. He takes ingredients from all of the music that he’s heard, mixes it all together, and it comes out being his own. In this case, he took an idea from the B side of the 1960 Hollywood Argyle’s #1 hit “Alley Oop” called “Sho Know A Lot About Love,” where a baritone and flute play the same line together (well, a couple of octaves apart, but I think you know what I mean), and used that same concept for the solo of the song. The only difference on “Moonage” being that it was a recorder not a flute playing with the bari, both of which David played.
He was incredible in that he’d see a trumpet or an accordion or some other instrument in the studio and say, “Let’s find a way to put this on there.” We were so into rock and roll and wanted to remain true and pure, and we’d think,”Oh, God (covers his eyes and hangs his head), he’s not going to put that on it?” He’d do it and place it somewhere back in the mix and it would work. That amazed me. 
The same with takes. We’d do the second take and feel, “Now I know the song,” and he’d go, “That’s the one.” We’d all argue that we could do a better one but he’d say, “No, that’s the one.” After a while we’d begin to think, “We’d better get it by the second take.”Woody Woodmansey [Spiders from Mars drummer] 


Monday, January 11, 2016

Studio Bass Player Paul ILL On My Latest Inner Circle Podcast

Studio bass player Paul ILL imageThe studio business has changed drastically in recent years and it's been especially hard on studio musicians.

My guest this week is Los Angeles studio bass player Paul ILL (Pink, Tina Turner, Gwen Stefani, Courtney Love and many more) who gives us a sense of being a studio musician in today's new music world.

In the intro I'll discuss the significance of dipping into Virtual Reality for concerts and videos, the surprising year-end Nielsen music sales and streaming data, and why a major defense agency is going back to vacuum tube technology.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunes, Stitcher and now on Mixcloud and Google Play.

The 20 Top Grossing Tours Of 2015

Top Grossing Tours image
One of the cool things about the music business in 2016 is that it looks like analytics have finally caught up to the business to the point where it doesn't take months to get the big picture. It used to be February or March before we would see yearly sales figures, but now we're seeing them within the first couple of weeks in January.

A good example of this is Pollstar's annual top grossing tours. Here are the 20 tours that made the most money in 2015.

1. $250.4 - Taylor Swift

2. $210.2 - One Direction

3. $180.0 - AC/DC

4. $152.2 - U2

5. $127.0 - Foo Fighters

6. $125.1 - Fleetwood Mac

7. $117.3 - Ed Sheeran

8. $116.4 - Kenny Chesney

9. $114.9 - Garth Brooks

10. $109.7 - The Rolling Stones

11. $88.4 - Madonna

12. $82.2 - Kevin Hart

13. $77.7 - Paul McCartney

14. $77.6 - Elton John

15. $76.8 - Violetta

16. $72.0 - Maroon 5

17. $71.8 Luke Bryan

18. $69.9 - Billy Joel

19. $69.0 - Shania Twain

20. $68.0 - Neil Diamond

A couple of quick notes.

  • A bad sign for the business is that over half of the top money-making tours were from legacy artists.
  • Comedian Kevin Hart probably personally made more than everyone but Ed Sheeran, as his overhead costs were particularly low.


Friday, January 8, 2016

Universal Music Group To Present Virtual Reality Concerts

Virtual Reality ConcertsThere's no doubt that virtual reality will be a hot item this year, but so far most of the attention of VR content has been around games, and to a lesser extent, movies.

Universal Music Group (UMG) believes that VR extends to music as well, and has teamed with online radio giant iHeartMedia to create a series of of 4 virtual reality concerts in the upcoming year.

Indeed, VR and music seem like they're made for each other, especially when coupled with an immersive audio technology like binaural or 3D headphone surround. That said, UMG's shows are very much in the planning stage, and few firm details have been revealed except that the shows will be shot at the iHeartRadio Theater in Los Angeles later this year.

In addition to the 4 full-length shows, UMG will also shoot at least 6 short-form "experiences," presumably music videos, in VR throughout the year.

The first attempt at a VR showcase apparently will be the iHeartRadio Music Awards on April 3rd, but other events thought to be in contention include iHeartRadio's Country Festival, Summer Pool Part, Fiesta Latina, Music Festival and Jingle Ball Tour.

iHeartMedia is a perfect partner for UMG in that it has around 245 broadcast listeners and another 90 million online each month.

Although I predicted that virtual and augmented reality headsets would set Christmas on fire, it appears that projection was a little premature - but not by much. Look for VR to be the next killer app for both audio and picture this year.

Thursday, January 7, 2016

7 Tips For Publishing Facebook Videos

Facebook Video imageFacebook is becoming more and more a force when it comes to online videos, so it's important that you optimize your videos for the platform in order to get the most out of them.

Here are 7 tips from Facebook video product manager Anaid Gomez-Ortigoza for get the most out of your post.

1. Schedule your videos so the most fans see it and the content stays fresh.

2. Set expiration dates to help with any licensing restrictions.

3. Add captions to tell your story without sound, since many viewers watch the video with the audio turned off.

4. Edit and manage your videos with Facebook's video library tools.

5. Take advantage of Facebook's embedded video player to be able to embed them on other platforms.

6. Utilize secret videos that must be accessed through a dedicated URL so they're only available to fans.

7. Track your metrics, especially your top videos, engagement and retention graphs.

Facebook videos allow you to reach more of your audience without have to pay for the privilege, so they're a powerful way in extending your brand and growing your audience.


Wednesday, January 6, 2016

Physical Album Sales Actually Increased Last Year

After years of decline, physical album sales actually increased 1.1% in the U.S. in 2015, according to Nielsen.

There's a caveat there though. 3.6% of that came from Adele, and her 25 album was only available for 6 weeks. That album has sold over 7.4 million copies in the U.S. last year alone and is still going strong.

Digital album download sales fell by 1.1% last year, and according to BuzzAngle, song streams on audio platforms were up 99.2% to 137.5 billion. Song streams on video platforms like YouTube and Vevo were up almost as much at 97.9% to 168.6 billion.

And as we all expected, vinyl sales were up 56% to around $6 million in sales.

That's a pretty good year for music overall, and expect 2016 to be even better.


Tuesday, January 5, 2016

The Top Amazon Holiday Audio Product - The Turntable

Jensen JTA-230 3-Speed Stereo TurntableOne of the more interesting aspects of the vinyl revival is the fact that so many buyers don't actually play them, instead considering the purchase more as a collectible.

That seems to be changing in that manufactures have reintroduced turntable models that had previously been discontinued, and it's pretty easy to find one to buy from a variety of retailers.

Even more evidence that vinyl is now being listened to is the announcement from Amazon that it's top selling electronic item over the holidays was a turntable.

The Jensen JTA-230 3-Speed Stereo Turntable was the model of choice, probably because it's an all in one unit with built-in speakers, a USB port for converting vinyl records, and aux input for a connect a digital media player. Of course, the price was right as well at $50.

While this is far from a high-end unit, the hot sales mean that at least some vinyl fans are finally listening to their round pieces of plastic.

What's the second best selling electronic item?  The Yamaha RX-V677 7.2-channel Wi-Fi Network AV Receiver, which features built-in support for Apple's wireless AirPlay protocol, allowing users to transmit music from an iPhone, iPad, iPod touch, Mac or Windows PC.


Monday, January 4, 2016

Manager/Producer Walter Turbitt On My Latest Inner Circle Podcast

Walter TurbittI'm pleased to be able to speak with my old friend Walter Turbitt on my latest podcast.

Walter is a gifted producer, engineer and musician, but now he's ventured into management and working with DJs and EDM artists. Walt will tell us all about that world from the eyes of former rock guy.

In the intro I'll discuss the significance of The Beatles coming to streaming, and why your drummer may actually be the smartest guy on stage according to some new studies.



Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunes, Stitcher and now on Mixcloud and Google Play.

5 Bold Music Business Predictions For 2016

2016 Predictions imageThe new year is upon us, which means it’s time to look into the crystal ball to foresee what might happen in the music business in 2016. Here are 5 predictions that may not be very popular, but might end coming to pass.

Prediction #1: Pandora goes global
One of the most significant and generally overlooked moves of 2015 was Pandora’s bid on some of Rdio’s streaming assets out of bankruptcy. While this move is still contingent on the court, acquiring this infrastructure will allow Pandora to become an interactive service like Spotify, and allow it to begin servicing other markets besides the United States as a result. With a solid 80 million user base in the US alone (which is what Spotify has globally), setting up shop worldwide will allow Pandora to become a true rival to Spotify.

Prediction #2: Vinyl shows its last big growth spurt
Vinyl sales have seen double digit growth for about 5 years and that will continue in 2016 as well, thanks to increased pressing plant capacity brought about by newly manufactured presses (the first in over 30 years) and widespread availability of turntables so buyers can actually listen to their purchases. Although sales will continue to increase beyond 2016, they’ll be much more modest as the number of new buyers diminishes due to saturation of the market. 2016 will be the last year of the true vinyl “revival.”

Prediction #3: Amazon Prime Music makes a move
Amazon Prime Music has been a minor add-on to a Prime subscription until now, but that doesn’t mean that Amazon isn’t taking music streaming seriously. The company has  all the infrastructure it needs to launch a mainstream music-only service, and 2016 will be the year it does so. Amazon has also been dipping its toe in the water of becoming a full-fledged record label with its occasional offerings from Amazon Acoustics, which could potentially signal what might be a major part of the service and could be a differentiator in a crowded market. Read more on Forbes.

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