But that's the not the point. What this promo shows is how little has changed in the major label music world. Look at what they talk about - lots of radio adds, and Grammy and award show nominations. There's nothing here about social media except for the number of video views they received, of which most of them came from the label owned Vevo. Nothing about blogs, Twitter or Facebook followers, just more of the same thinking that major labels have had for 50 years. This could just as easily been sent out in 1979 as today.
The fact is that The Band Perry was a total inside job from the beginning as they were discovered by Garth Brooks management and immediately injected into the major label system. I wonder how much promotion money Universal spent on them buying all those radio adds?
Nothing against the band as I hope they have continued success, but you just hope to see at least some evidence of Music 3.0 thinking at a major label once in a while.
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you can see how and why EoF works. 
and her album 
as an example. As you can see from the chart on the left, the major cost wasn't so much actually creating the music as marketing it. While this hasn't changed all that much from any period in music history, what really jumped out was the outright manufacturing of the song.
did a lot better as it ended up selling about 3 million worldwide, but it's not what you'd call a critical success. But how could it be? Rhianna isn't an artist; she's a singer-celebrity. She'll be a concert draw as long as she has a song on the charts and be immediately forgotten thereafter, which isn't how you build a long and sustaining career.
