Showing posts with label Musicians Video Handbook. Show all posts
Showing posts with label Musicians Video Handbook. Show all posts

Wednesday, August 22, 2012

8 Reasons For A Bad Band Picture


Bad Band Pictures image from Bobby Owsinski's Music 3.0 blog
A friend recently showed me the latest pictures of his son's band and unfortunately they were pretty terrible. That led me to dig out a post from about two years ago regarding bad band pictures.

Band or artist photos are an essential part of the business of music. You need them for promotion, you need them to help get you gigs, and you need them so your fans know what you look like. They're extremely important, so why are they taken so lightly by so many bands?

Check out this site for a collection of the worst band photos. It's totally hilarious thanks to the captions (I can't remember when I laughed that hard for so long), but as you'll see, it's also sad that they have so little regard for themselves and their photos.

Here are some of the things I noticed that you can put to good use the next time you need a band photo.

1) Get the best photographer you can afford. An iPhone shot won't do and neither will one by your local wedding photographer. Get someone who has experience taking band or fashion photos.

2) Stay away from brick walls and train tracks. That's been done to death. Your sound is original, right? Why make yourself look like everyone else with pictures that use the same background?

3) Posing in your underwear isn't cool. You might think you're a revolutionary, but most people just think it's unprofessional. That doesn't shock anyone anymore.

4) The bathroom is not the place for a band picture. No matter what anyone tells you, it's just bad taste unless you have a genius photographer. Once again, it doesn't shock anyone anymore.

5) Giving the finger doesn't shock anyone anymore either. It makes a promoter, booking agent or club owner say, "Next!"

6) Try not to feature the lead singer too much (unless his name is in the band's title). Lead singers love to take their shirts off or wear a see-through shirt. Nothing screams "I need attention" more than that. Unless it's the lead singer and his or her backup band, make it seem like you're all in it together.

7) Eye-liner went out with the 80's. Give it a rest, unless you're an 80's band.

8) Make an effort. Wearing the same clothes that you wore all day doesn't make for an interesting picture. It screams "I don't care." At least give your wardrobe a little thought and wear something clean.

I can think of a lot more items, but hopefully you get the idea. You'll see all of these things for yourself when you check out the bad picture site at rockandrollconfidential.com. Just make sure you're not at work when you look at it. You'll laugh for a long time. By the way, check out The Musician's Video Handbook for some good technical hints for better pictures.
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You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Wednesday, March 21, 2012

Turning A Press Kit Into An EPK

epk logo graphic from Music 3.0 blog
Every artist needs a press kit, and while most are familiar with the major parts (bio, pictures, discography, upcoming gigs, fact sheet, press clippings, etc.), you set off into a different realm when you go to the next level - the electronic press kit, or EPK.

In the old days a press kit was all hard copy that you'd have to send in the mail or deliver personally, but today your kit can be delivered either via your website, in an email via a PDF, or even on a CD or DVD. That said, you can take your press kit to the next level and truly make it an EPK with some powerful additions that are outlined in one of my books, The Musician's Video Handbook. This covers how to create all the different types of videos that an artist or band might need, and there's an entire chapter dedicated just to EPKs. Here's a brief excerpt regarding of some useful additional EPK elements that you can add.
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"An EPK is just a press kit in electronic form. All of the above documents (bio, press clippings, etc.) should be made available in PDF, Word or RTF files that can be placed either on a disc or a flash drive or made downloadable online. You can also consolidate them all into a single file if it’s not too long (more than 10 pages or so) and the individual details are easy to access. Here’s what should also be included:
Videos - You need multiple types of videos - interview elements with the artist or entire band, and if it’s a band, individual interviews as well (we’ll cover how to make these in a bit), your most recent music videos, any music video that you consider a “hit”, and a clip of a song from a show. It’s best to make two versions available - one with smaller web-ready files (we’ll go over how to do this in chapter 12), and if you’re an act that’s breaking nationally, another version that’s available in hi-res via FTP download.
Music - Your songs can probably be found online already, but make it easy for whomever is reading the kit by adding links to effortlessly find them. If you’re sending a hard-copy kit, include a CD of your latest releases, and a song or two from any previous releases as well. If you’ve done music for commercials or a soundtrack for a movie or television, include that as well but be sure that you have the right to do so before you include it.
Links to Interviews - If your EPK is on the web, include any links to interviews that you might have done, either audio, video or just text. This leaves it up to the discretion of the reader of the kit just how much she wants to listen to or read, and also keeps your kit lean.
Web-Ready Graphics and Banners - Be sure to include any graphic you might have of promo material or swag, including adverts, T-shirts graphics and the like.
Web Links - If the EPK is online but not on your site, or you’re delivering a hard copy kit, but sure to include a link to your website, as well as links to any social media presence that you have on the web such as Facebook fan page, Google+ page, blog, Twitter, Reverb Nation, etc.
Fan Endorsements - If you have rabid fans that do crazy things like paint themselves up with your logos, get tatoos of your likeness on their backs, or are just super enthusiastic, that could make for an interesting clip. Just make sure that the fans (3 or 4 is all you need) are completely enthusiastic and really special or this element isn’t worth pursuing."


You can read additional excerpts from this book and others at bobbyowsinski.com.

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You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Thursday, September 1, 2011

7 Steps To A Great Performance Video

cameraman image from Bobby Owsinski's Music 3.0 blog
Most bands think that just showing up to a gig with a camera is enough to get a reasonable live performance video, but there's more to it than that. In this excerpt from The Musician's Video Handbook, you'll find the 7 steps to get a great performance video on a technical level. The performance is up to you.
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"1. Check The Venue Lighting
You can’t shoot it if you can’t see it, so make sure that you have enough lighting so no one is in the dark. Many bands and artists rely on the venue for their lighting, which may be adequate but still has to be adjusted for your needs.
  • One of your first questions to the powers-that-be at the venue should always be, “What kind of lighting is available?” to find out exactly what you’re dealing (or not dealing) with. Ask the promoter, venue manager or sound man - whoever you think is the right person - if it will be possible to ensure that all the stage lights are working for your show. The usual reason that they don't work is because the person responsible (if there is a person responsible) usually can't be bothered to replace the blown lamps and/or fuses. Ask them in plenty of time too - they may need to order or pick up bulbs or fuses from their supplier. The morning of your shoot is going to be too late!
  • On the day of the shoot, give yourself a fighting chance in the lighting department. Put some new gels on the lights and focus them (get them pointing in the right directions to light up the band). In order for the camera to see your face, you need to be lit well from the front first. 99% of the time, stage lights are paired up symmetrically (one color on the stage left and another on stage right), so you’ll want to put the same gel color in both lights of each pair. 
  • Be very aware when positioning lights because a lot of bad things can happen if you’re not careful, like getting hit with a jolt of electricity, getting burned by hot metal, dropping things on peoples' heads, or falling off things while reaching for the lights. Take care! Also, you’ll be thankful if you have a set of heavy duty gloves to keep you from getting burnt, but remember that they won’t protect you from electrocution!
  • Sort out the lights before there's any band gear (or musicians) onstage. This eliminates the possibility of dropping things on people's heads and it’s just so much easier to move the ladder around. And remember, beer crates, barstools or flight cases (especially if they're on wheels!) are NOT the things to use to reach the lights. I learned this the hard way with a tumble from a large flight case that fell on my ankle, resulting in a severe cut and a trip to the ER!
  • It’s important that you pay attention to what the venue people tell you about the lights. It’s a common occurrence that turning on all the lights at once in a small venue will blow a fuse somewhere, plunging the whole room into darkness - and Murphy’s law says its fuse box will be in a locked closet somewhere! Turning on all the lights at once usually looks like crap, too.  
  • Give your light man a set list for the show with indications of what you think might be good. Something like, "First song- up tempo - lots of flashing red" or "the big ballad- mostly blue then white for guitar solo." If your light man has got a sense of rhythm, he'll be swinging along with the band, but tell him that continuously flashing lights soon gets on everybody's nerves and looks like the visual equivalent of mud. Try changing the color only once every every bar or so in a rock tune, and for one song maybe just find a nice lighting look and hold it all the way through (the big ballad is always good for this!) That way, when the band kicks in with another rocker and the lights do the same, it'll be even more effective.
  • What’s Your Color? - If you think about your band, your songs, your show, and colors, you'll realize right away that certain colors suit certain types of songs better than others. Quiet, introspective acoustic guitar songs in a minor key might work best in a blue or lavender. If you're a booty shaking funk band, hot reds and ambers might fit you best. Brutal nu-metal? Then try reds, greens and cold whites.  The idea is to enhance your show by choosing the best colors that best fits your music.
2. Don’t Over-light
One thing that cameramen who are not used to shooting music will do is over-light by having too much of the venue lighting turned on all the time. This is definitely not rock n’ roll and should be avoided at all costs. It’ll make you look flat and uninteresting, and will actually take away from your show instead of adding to it. Before hiring the cameraman, tell him that he has to deal with the stage lighting as is and will only be allowed to embellish it slightly if there’s a dark spot on the stage that can’t be fixed any other way.

3. B-Roll Is So Important
As you’ve seen many times in this book already, B-roll is cutaway shots that are used to cover up an edit of an interview, audio narration, or a picture edit that might jump or look funny. A close up of a guitar pick, pictures on the wall, an empty stage or a stage with just your gear on it, a close up of the kick drum head with the band name on it, a pan across an amp head, hands on a keyboard - these are all examples of B-roll. You can never have enough B-roll so shoot everything you can think of. In the hands of a good editor it will all be used somewhere.

4. Shoot Establishing Shots

An establishing shot would be something like a marquis with the band’s name on it outside the venue, the venue exterior and sign, a flyer or newspaper advertisement with your name in it - anything to establish the time and place of the event. What if you don’t want anyone to know the time or place of the event because you want people to think you’re playing in a larger or different venue? That’s OK, shoot it anyway. It might come in handy somewhere down the road like as B-roll on another video, and is invaluable when it comes to reminiscing.

5. Shoot More Than One Take
More than one take allows you to shoot multiple camera angles if you only have one camera, and if you have multiple cameras then it allows the cameramen another chance to get that perfect shot. If your edit is good she can cut between several uneven takes to make one good one. Of course, this doesn’t apply if you’re shooting a show.

6. Shoot A Lot More Than You Need
The more you shoot, the more good footage you’ll have to choose from and the more easily you’ll be able to cover up a funky audio or video edit.

7. Take Care With The Audio
You can have a great video that shows each band member exactly how you envision, but if the audio is crappy, so is the picture. That’s why it’s important to pay as much attention to getting the best, cleanest audio signal that you can. Go back to chapter 4 (the audio chapter) and follow the tips provided. If the sound is bad then the picture always seems worse than it really is."

You can read additional excerpts on this and all my books at bobbyowsinski.com.
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You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.

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