Here's an interesting twist in the Kanye West/Tidal story. He's getting sued by Tidal subscribers who claimed they were duped into paying for the service.
It all stems from when the performer released his latest album The Life of Pablo exclusively on Tidal. At the time, West claimed that the album would never appear on another streaming services, and as a result, some two million people flocked to Tidal to pay at least $9.99 a month to have a listen.
Alas, that exclusivity was to be short lived as TLOP is now available on both Apple Music and Spotify - for free.
That's part of the reason why West has been named in a class action suit against him. Perhaps because that might be a flimsy case to present, the plaintiff's attorneys are leaning more heavily on a privacy issue instead.
"Mr. West's promise of exclusivity also had a grave impact on consumer privacy," the lawsuit states, mostly because user credit card information, music preferences and other personal information were collected.
The lawsuit contends the value of new subscribers and their personal information could be as much as $84 million for Tidal.
The album was reportedly streamed some 250 million times within 10 days of its release.
This will be an interesting one to watch.