If you've been following this blog for any length of time, you know that I've been saying all along to watch out for Amazon Prime Music as the next big disrupter in the streaming music space.
Why? Prime Music is part of the popular Amazon Prime subscription service that already has a reported 75 million subscribers (although Amazon isn't saying just how many). Amazon is also dabbling in its own record label, and is generally getting into the mainstream music distribution waters one toe at a time.
Well, maybe two toes, as the company recently dropped a few new nuggets of what might come next.
First of all, T-Mobile must added Amazon Music to its data-free music streaming program called Music Freedom. This is the first instance of Prime Music being available to off-the-platform users.
What might be more an indicator of the future is the fact that Amazon just made it's Prime Video service available as a stand-alone product for $9 a month. For $11 a month you could also buy the full Amazon Prime membership complete with Amazon Prime Music and 2 day shipping (which is more expensive than just paying the $99 a year fee for the same thing).
Although this last move has little to do directly with Prime Music, it's another baby step in the direction that we inevitably know Amazon will take. Don't be surprised if there's a big announcement about a free-standing Prime Music service in the next few months.