That said, the revenue generated by music is stunningly small (see the chart composed of data from the IFPI) and it looks like it's not going to increase anytime soon, at least for Western artists.
Only 10% of the population currently listens to non-Chinese music and that's going to drop, thanks to the government's recent declaration that any kind of content from foreign media companies will be blocked starting March 10th.
Companies like Apple and the New York Times who have invested millions in China just may be out of luck, and if your music or content was aimed that way, so will you. The big windfall that China promised may never take place after all, thanks to the protectionist policies of the Chinese government.
Then again, if the video below is what they consider hip, then maybe we're not missing anything anyway. It's a communist corruption rap featuring president Xi JinPing.