Friday, March 4, 2016

Facebook's Still Growing

Facebook logoRecently there have been reports that not only has Twitter use peaked, but it's even beginning to fall, with active users dropping from 330 million down close to 200 million.

That's a good example of what typically happens with social networks, where they're hot for a few years and then replaced with something newer and hipper.

The exception so far is Facebook, which continues to grow despite predictions that its use plateaued long ago. Indeed, it's active users are now up to 1.59 billion, and incredibly, still growing.

Facebook shared the following statistics regarding it's growth (especially in advertising) in an email to SocialTimes:
  • There are more than 43 billion connections between people and businesses on the social network.
  • Southeast Asia is the fastest-growing region, and the top five countries in terms of year-over-year growth were the U.S., Brazil, the U.K., Italy and Australia.
  • 100 million hours of video are watched on Facebook per day.
  • There are 1 billion users on Facebook Groups.
  • 80 million users on Facebook Lite.
  • 500 million users on Events and 123 million events were created in 2015.
  • More than 1 million advertisers on Facebook are creating ads via mobile devices.
  • More than 20 million active pages are using the social network’s Pages application.
  • More than 70 percent of Facebook’s 3 million-plus advertisers are outside of the U.S.
  • More than 50 million small and midsized businesses are currently using Facebook pages, and more than 80 percent of the social network’s users in the U.S. are connected to SMBs. More than 2.5 billion comments are posted on those pages each month.
  • The top three verticals building Facebook pages are services, local commerce and e-commerce.
You may find that more of your fans are currently on other platforms, but ignore Facebook at your own peril.

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