SoundCloud is angling to become a full-fledged streaming service, and it just took a big step towards that goal with the introduction to what it calls Stations.
Stations takes the the previous "Related Tracks" feature one step further by simplifying it and improving the recommendations. The result is what the company hopes will be increased music discovery.
If this sounds familiar, that's because it's just what Pandora has been doing for a number of years now, as well as Spotify and Apple Music, but this is a first step to get SoundCloud into the same game as those large services.
Essentially, a station is generated from any track, search term, or content stream in your Collection. All you have to do is tap the three-dot menu next to a track and select "start track station" to begin. After the first track plays, SoundCloud uses your listening habits and track selections to determine the songs you'll hear next.
The feature works on both Android and iOS devices but hasn't made it to the web app yet.
My guess is that it won't have too many people giving up their Pandora accounts just yet, but it's a good first step.