While everyone has marveled at Adele's physical sales power, her online video views are nothing to sneeze at either. Her "Hello" video has now been crowned the fastest to 1 billion views (that's with a "b") ever, reaching the landmark in just 88 days.
Psy's "Gangham Style" was the previous leader at 159 days, followed by Wiz Kahlifa's "See You Again" at 186 days, and Taylor Swift's "Blank Space" at 238 days.
"Hello" has been an online video powerhouse ever since it was released, hitting a record-breaking 27.7 million views within the first 24 hours, then hitting 100 million just 5 days later. The video has added around 10 million views a day almost every day of November and December.
Only 14 artists have songs that have reached the billion view mark, and most have taken anywhere from 6 months to 5 years to do so. Taylor Swift is the only artist to have 2 songs at the billion view level, with the other song being "Shake It Off."
This just goes to prove that a million views (or a million of anything) just isn't that much in our new Music 4.0 world. A song only becomes a hit when it reaches 50 million (and a minor hit at that), and a real hit at a 100 million. It's only the superstars that hit that coveted 1 billion mark.