This has been something available to big "verified" brands for a long time, but now the company is beginning to beta test a version that will be rolled out to all users in 2016.
Facebook has been under some minor pressure from Periscope and Meerkat, although their 12 million users combined pales when compared to FB's 1.5 billion. That said, the company hates to be left out of anything related to social media sharing, so look for a new icon to pop up allowing for the live streaming option soon.
Beta testers have found that you'll be able to see both the people that are currently viewing your broadcast as well as the real-time comments.
Facebook's live streaming is different from other platforms in that you'll be able to specify exactly who will be able to see it. That means that you can designate your broadcast to be seen just by your fans, followers, a group, or even a small group of friends or family.
The other thing that separates the upcoming FB feature is that it will live indefinitely in your stream, unlike the limited lifetime for both Periscope and Meerkat.
One disadvantage is that your broadcast can only be seen on Facebook, unlike other platforms where the broadcast can be shared on other networks. With 1.5 billion potential viewers, that doesn't seem like much of a limitation though.
Look out for this new feature in early 2016.
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