Wednesday, August 26, 2015

Instagram May Have Hit A Plateau

Instagram plateau image
Social networks are a lot like artists, bands and music - they're hot for a period of time but usually don't stay that way. This looks to be the case with Instagram, which may have already hit a plateau in terms of users and engagement.

According to social analytics company Locowise, Instagram follower growth is down to just 0.34% in July, a decrease of 77% from May alone.

Engagement was also down by 19% from May.

Both these figures are still better than Facebook, although not by much, and way better than Twitter.

That said, the days of Instagram being the hot new network on the block may be numbered.

That doesn't mean that you shouldn't abandon the service though. If your fans are there and they're actively engaging with you, then there's no reason to change your strategy.

If your posting and no one seems to be home, then it might be time to re-evaluate whether Instagram fits into your long term online goals.

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