Monday, August 10, 2015

Apple Music Up To 11 Million Users

Apple Music image
The initial figures are in and after about a month, the number of Apple Music subscribers is up to 11 million, according to Apple.

While this may seem like a prodigious start to the service, that figure may be moot since all users are still within the 90 day trial period. The number that actually sign up for service after the trial ends will determine its success.

That said, industry insiders predict that the service will end up with around 20 million paying customers by the end of the year by virtue of the fact that iTunes already has 850 million accounts, complete with credit cards, and many of these are fans that automatically sign on to the latest offerings from the company.

Another reason is that Apple makes the service difficult to miss, as it's registration is front and center upon an operating system update if you've not already subscribed.

Apple Music's $15 a month Family Plan may be its greatest feature however, and while no official figures have been given, it's been reported that around 2 million have already signed up. The Family Plan provides separate accounts for up to 6 family members under the same $15 per month fee.

All that being said, Spotify continues to roll along with 75 million users, 20 million of which subscribe to the $9.95 per month premium tier.

Can Apple Music get people to change from Spotify or any of the other services? Industry pundits say that's difficult, as once a user has made a choice of services they're not likely to try another. Apple Music offers features the like Beats 1 global radio station that other services don't have though, so the logic of the past doesn't necessarily apply going forward.

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