There have been plenty of naysayers willing to condemn Apple’s new Apple Music service before it was even launched, but they might just have to take back their words if today’s presentation outlining the service was any indication.
It’s certainly true that Apple has fallen behind its competition when it comes to music streaming, and that Apple Radio wasn’t the resounding success that everyone anticipated. It’s also true that Beats Music, which the company paid a bundle for last year, wasn’t exactly setting the world on fire and quite possibly wouldn’t even be around today had Apple not thrown it a life preserver.
Then there’s the fact that while Apple touts 850 million credit cards on file for iTunes, more of them apply to the app side of the store than music, making the number slightly dubious when anticipating subscriber numbers.
All of that could lead you to believe that Apple Music could easily come and go after the initial wave of enthusiasm from today’s announcement died down.
If you watched today’s presentation however, it was readily apparent that there were a number of features shown that differentiate Apple Music from the competition, any one of which could make a big enough difference to help it dominate the industry in no time.
First and most important is its ease of use. Apple Music appears to be very easy to navigate, with My Music, For You and New tabs designed to help you negotiate the music that you’ve already purchased, find recommendations based on your previous playlists or listening trends, and discover recently released music. A mini-player complete with artwork also provides easy to access control of the music being played as well, and a playlist function makes it easy to add your own graphics, reorder songs in the list, and search the library to find additional music. Read more on Forbes.