The study was based on data derived from Spotify users in the US, as well as artist popularity data from The Echo Nest.
The study found that most music lovers begin to discover music less as they reach about age 25, and pretty much stop at age 33, when they return to listening to music that was popular when they were coming of age. The author's call this "taste freeze." The problem is that this music has usually been phased out of popularity by that time.
The study also found a number of other interesting points:
- people with children listen to less currently popular music, so their taste can freeze at an earlier age
- men and women listen the same when in their teens, but men listen to less mainstream music than women after that point.
Has it happened to you yet?