First the similarities.
- All three generations had the same favorite and least favorite types of content.
1. Blog articles
1. White papers
- Content length was also unanimous. Articles of 300 words in length were the most preferred, although Gen Xr's also like longer articles of 500 or more words.
- Genres of content were also unanimous with entertainment being the most popular, although technology was a close second for Millennials and world news for Baby Boomers.
- When it came to preferred social platforms for sharing, Facebook was far ahead of all others for the 3 generations as well, with YouTube a distant second
- For visual types of content, there was a bit of a difference between age groups with Boomers and Millennials both preferring videos slightly over pictures.
- The big divergence came from the amount of time spent online. While everyone thinks that the younger you are, the more time you spend online, the study found the opposite, with 25% of Boomers spending at least 20+ hours per week online compared to 22% for the other generations.
- That said, one huge divergent is when each generation consumes their content, with both Millennials and Gen Xrs peaking in the late evening between 8PM and midnight and Boomers in the late morning between 9AM and noon.