Tuesday, March 31, 2015

4 Excellent Rules To Stay Out Of Trouble With Your Fans On Facebook

If you're an artist or band and you're on Facebook, you want to make that audience grow and keep them engaged. The problem is that there are right and wrong ways to do this. Choose the wrong way and you either look like a schmuck or even worse, anger your fanbase.

Here are 4 excellent rules to follow on Facebook that will keep you out of trouble with those fans. They're simple and easy, all you have to do is follow them.

1. Don't Like your own post. This just looks bad and doesn't serve any real purpose. It won't help your Like count and it just feels like you're patting yourself on the back for how smart you are. You're not like that, so don't do it.

2. Don't post or tag photos of fans, crew or venue employees without their permission. You might think that the people will be flattered, and that may be true for most, but there's always someone that's there discretely and wants to keep it that way. Just ask permission first. Want to be even safer? Get written permission with a short release form.

3. Don't tag people or pages that aren't relevant to you. This one personally steams me the most. I just hate it when someone tags me in a photo that I wasn't involved with in an effort to get me to check it out. It's just bad form, doesn't accomplish the task, and angers your followers, so don't do it.

4. Don't ask for Likes, Comments, or Share. This one is sort of borderline in that there's an acceptable way and an unacceptable way to do it.
First of all, it's against Facebook's terms to ask for a Like, although people do it all the time. A better way to do this, and also keeps it within FB's terms of use, is through through a Facebook promotions company like Woobox. This allows you to set up contests or giveaways that hopefully will result in more Likes or Shares.
You pay for it, but it's a much more elegant and legal way to accomplish the same thing. As for Comments, the best way to get more is to ask more questions. Works every time.

Follow these rules and you'll not only stay out of trouble with your fans and followers, but look a whole lot more professional in doing so as well.

You can find more social media tips and tricks from my Social Media Promotion for Musicians book.

You should follow me on Forbes for some insights on the new music business, Twitter and Facebook for daily news and updates on production and the music business.

1 comment:

The Big Dog said...

Some great info (especially the bit about not tagging people who aren't there - gets on my tits) but I want to take issue with your point about not tagging fans. While getting permission is a great idea in theory it's a little impossible in a large crowd of strangers. Of course, if they genuinely are strangers you won't be able to tag them anyway but I recommend asking the crowd to tag themselves and friends. This increases fan engagement and if people don't like being tagged they can only blame their friends, not the artist.


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