Tuesday, February 3, 2015

Facebook Isn't Cool Anymore, But It Doesn't Matter

Facebook and teens imageOnce again research shows that Facebook's popularity among teens continues to wane, as a new report from Frank N. Magid Associates found that the number of teens that use the social network is down 6% from last year.

That said, 88% of US teens still continue to use Facebook, and that number rises among all age groups over age 25. In general, Facebook user numbers still continue to grow in all age groups, especially outside the US, so you won't see a panic in the FB boardroom any time soon.

In fact, teens that leave Facebook tend to go to Instagram instead. You know who owns Instagram? Facebook, of course, so the service is losing teens basically to itself.

What this means to  band or artist is that if your fanbase is comprised mostly of teens, then Instagram should definitely be part of your social media promotion mix. But don't forget Facebook, since a great many teens still do check it out, especially outside the US.

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