Help Support This Blog
Any purchases made through our Amazon links help support this blog at no cost to you (just click here)
Wednesday, February 4, 2015
5 Common Tactics Of Live-Music Sponsorship
Group M Entertainment and Sports Partnerships, the world's largest media buying firm, discovered during a 12 month study of 2,000 people spanning all age groups that 44% of concert goers are more likely to respond to a brand that sponsors a show compared to 38% at a sporting event. The only problem is that most brands aren't as familiar with music as they are of other "passion points" like sports.
That said, there are 5 tactics that a brand can use to sponsor an artist or band:
1. Pre-sale promotion
2. Ticket promotions
3. VIP/on-site hospitality
4. On-site sampling
5. Social media messaging
These apply to just about any kind of sponsorship, even for a local band. For instance, if you get a local clothing store to sponsor you, you can have their name on all tickets, their promotional material and banners can be available during meet and greets and after-parties, or they can have some of their clothing at the venue for attendees to check out. Of course, having them utilize their social media to promote the show and vice-versa the band promoting the store, could also be utilized.
By offering a variety of alternatives, you're more likely find sponsorship than just asking to hang a banner behind the band.