Tuesday, January 6, 2015

PJ Harvey Sells Her Recording Sessions

One of the things that the new digital economy has taught us is that people value experiences more than products. In fact, many times consumers are willing to spend far more for an experience than they would ever spend for a digital product, considering that many think digital products should be free.

This was recently illustrated once again when PJ Harvey offered her fans a look into the recording process for her next album - for a price.

PJ made 3000 tickets at around $22 each available, and the demand was so great that it took her server down as it sold out in a few hours. There was a limit of 4 tickets per household, with two slots available per day for the length of the project.

Obviously this isn't something that a new artist could do, but for an established artist, it's a way of recouping at least the costs of recording and maybe more.

Of course, it will be interesting to see the reviews after fans have to watch a couple hours of the same part being played over and over, or the engineer doing a tedious Pro Tools vocal comp or edit. They may decide it's not exactly must-see TV.

4 comments:

Anonymous said...

Perhaps she should market the editing and mixing portion to engineers who would love this and routinely pay more for over the shoulder mix videos. -CoopMusic247

Nichole said...


Good for PJ & Her Crew, Regardless.

Sounds like the Future.

Think about it...



Scott Sebring said...

"Perhaps she should market the editing and mixing portion to engineers who would love this and routinely pay more for over the shoulder mix videos. -CoopMusic247"

A fascinating possibility but unless there was a narration or a shared screen, I don't know if watching somebody shuffling a mouse for hours would lend much insight tot he process. That being said, it is a possibility nevertheless.

Peter McDonald said...

This is exactly how series such as Pledge Music work. By offering items and experiences of exclusivity people will but the album.

LinkWithin

Related Posts Plugin for WordPress, Blogger...