Wednesday, January 7, 2015

Albums Don't Sell Anymore, Unless They do

Album Sales image
The 2014 sales figures are in and album sales have dropped another 11%. If you look at that figure you'd think that the album as a concept is done for, except that there are 3 examples that shows that the right album by the the right artist can still sell even in this Music 4.0 age of streaming. For instance:

1. Up until November there wasn't a single million selling album by an artist (the Frozen soundtrack aside) and none were even close. Taylor Swift then released her 1989 album and sold more than 3.6 million copies in less than 2 months. Sam Smith's In The Lonely Hour also edged above 1 million at the last minute.

2. Adele's 21, which was released in 2011, went on to sell more copies in 2014 than releases by Mariah Carrey, Sia, or Skrillex. The total sales now exceed 30 million units, which many said would never happen again.

3. The best selling compilation album of 2014 was one that was released 30 years ago! It was Bob Marley and The Wailer's Legend.

Also interesting was the fact that 41% of all albums were digital downloads last year, the same as 2013.

What this goes to show is that there are fans who will still buy music if it touches them in just the right way. Unfortunately, just as in the rest of music's history, no one can predict what they way is as it's a constantly moving target.

1 comment:

Rand said...

Take a note (pardon the pun) from the best band of all time, The Beatles:

A good song doesn't have an expiration date.

Real music doesn't go out of style in three months.

Fads come and go, but true talent is perpetual.

High quality art and commercial success are not mutually exclusive.


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