Thursday, January 15, 2015

Only 1 In 4 Spotify Users Pay

Spotify is growing and it now has more than 60 million subscribers, but how many of those actually pay? It turns out that about 25% are paying subscribers, bringing the figure to around 15 million, which was a substantial increase over the previous year. What's more, that's still a lot better than Pandora, which runs at about a 10 to 1 paying subscriber ratio.

That said, Spotify has been running discounted deals for the better part of that time period, so basically no one is paying "retail" for their subscription. The big question is, what will happen when the prices go back to normal?

The other major looming question is, what will happen when Apple's Beats service is reloaded and launched this year, along with YouTube's Music Key? Will the increased competition stunt Spotify's growth?

If I had to wager on it, I'd say that all of those concerns will factor into a tougher year for the platform in 2015.

Here's a infographic from Statista that shows Spotify's recent growth.
Infographic: Spotify Has 60M Users But Only 1 in 4 Pays | Statista
You will find more statistics at Statista

1 comment:

Peter McDonald said...

The graph is somewhat depressing to be honest. Spotify have a 25% paying user base however looking at the graph the % is decreasing quite a lot.

This suggests that there is less money to be shared about the fast increasing play count.


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