Tuesday, October 21, 2014

Twitter vs. Facebook For Artists And Bands

Twitter or Facebook image
Some recent Facebook and Twitter data have made it a little clearer which platform generally works best for most artists and bands. Here are the most recent numbers from the platforms themselves.

Monthly Active Users
Facebook - 1,317 million
Twitter - 271 million

Celebs With Biggest Followings
Shakira - 102.3 million
Cristiano/Ronaldo - 94.7 million
Eminem - 93 million

Katy Perry - 53.9 million
Justin Bieber - 52.4 million
Barack Obama - 43.4 million

Time Spent On Each Platform
Facebook - 68% mobile/32% desktop
Twitter - 86% mobile/14% desktop

But the biggest difference is the fact that Facebook drives more than 20x as much traffic as Twitter does.
Facebook - 23.4%
Twitter - 1%

There's always the people that will say that Facebook is dying, losing teens, or irrelevant, but the fact of the matter is that right now, it does a lot better job of driving traffic to websites of artists and bands that know how to use it (check out my Social Media Promotion for Musicians book to discover more about how to do this).

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