Tuesday, September 9, 2014

T-Mobile Adds More Music Services

T-Mobile Music Freedom image
T-Mobile is doing its best to win new customers using music as the incentive with its Music Freedom initiative, a plan where music streams don't count as data against a customer's data limits. In fact, the company recently said that customers have streamed nearly 7,000 terabytes of music, which amounts to around 5,000 songs a day since the service was launched a few months ago.

Music Freedom customers already had access to Pandora, Spotify, iHeart Radio, iTunesRadio, Rhapsody, Samsung's Milk and Slacker, which probably have the biggest market share in the space, but it's now adding Google's Songza, Rdio, AccuRadio, Black Planet, Grooveshark, and Paradise.

Interestingly, it didn't add Google Play Music, which turned out to be the #1 most requested platform by its users. T-Mobile ran a survey and after more than 750,000 votes, that was the service that came out on top, yet it's the only one that hasn't been implemented yet.

It's yet to be seen if Music Freedom will add the extra jolt that that T-Mobile really needs to compete with its much larger competition, but its great to see music as such a large part of its new direction.

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