Monday, September 8, 2014

2014 Is The Best For Concert Attendance In 20 Years

Stadium concert image
We keep on hearing how bad the music business is, and when it comes to the recorded music part of the business, that may or may not be true. One thing's for sure though, an area of the industry that's definitely thriving is live performances, especially big venue concerts.

According to Billboard's Boxscore chart, 2014 is the best year for concert attendance in 20 years, mostly because so many major acts have added stadiums to their tours this year. In fact, Live Nation has promoted 72 concert shows this year alone, and predict to have more than 100 by the end of the year.

Most stadiums pack in anywhere from 40,000 to 80,000 people, as compared to only 20,000 in the largest music-only arenas and amphitheaters. Whether the sound is better is debatable, but that doesn't seem to be a deterrent to the fans that purchase tickets.

Interestingly enough, the fact that you can play to 3 times as many people doesn't automatically mean that you can automatically make 3 times the money. The costs also jump proportionally anywhere from 2 to 3 times as well, since more sound and video equipment is required, so there's quite a risk involved. The margins on a tour are very thin to begin with, with the promoter getting around 1% and the act around 30%, so any miscalculation can mean a huge bath for everyone involved.

Still, this seems to be a good year to be in the concert business, and business, as they say, is booming.

1 comment:

Idene said...

If the music industry were so concerned about the fact that people are not buying music they really need to look at their stupid pricing models for digital downloads.

Here is a question...

Why does a digital album cost the same, sometimes more, than a physical copy sold in a bricks and mortar store?

If the music industry execs had any intelligence between them, even one brain cell, they would realise that they are charging too much for items that don't exist. So here's a suggestion:

Sell all albums max price at 4.99. Keep single track prices at 69p like it is now. Everyone will be buying music because it will be priced in the impulse buy category rather then a "hmmm should I, should I not, fuck it i'll download it for free and spend the £8 on a pizza"

They can't print 250k records, sell it to their distributor that they own to make instant number 1 hits any more. I'm sure that's going to take some getting used to for them.

They have to do this properly now. That time is over.


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