Thursday, August 21, 2014

You Now Have To Pay To Play At The Superbowl

Pay to play is the bane of musicians everywhere, but it's especially prevalent in New York City and Los Angeles. For decades, club promoters have effectively been auctioning off time slots to any band or artist willing to purchase 100 advance tickets that they're then free to resell, or most likely just give away. Musicians in most other parts of the country are used to getting paid for their services, but that all changes in the "big city."

But now the NFL is turning the Superbowl halftime show into the ultimate pay-to-play gig. Instead of the league paying a top-shelf act like U2 or Bruce Springsteen to play the show, it's now asking the acts to pay in order to get in front of 100+ million viewers that will be watching.

The price the NFL is asking hasn't been revealed, but the first three "candidates" that were chosen for the 2015 Superbowl to be held in Pheonix, Coldplay, Rihanna and Katy Perry, have been decidedly cool on the idea.

That said, an appearance at the world's largest gig can lead to years of prosperity afterwards, as evidenced by the 2007 appearance by Prince, who's sold-out venues ever since. His career had been lagging before the appearance.

To be fair, the NFL has never actually paid performers to appear at the Superbowl, but has supplied what's amounted to millions of dollars in expenses, which can be extensive for most acts appearing.

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