It used to be that if our best and brightest had any affinity for music at all, they would go to great ends to enter the business, with a long-term vision in mind. Not so today, as music careers are getting trounced by the tech industry when it comes to job choice and availability, and there’s no end to this movement in sight.
Where music was once seen by many as one of the highest callings possible, that perception seemed to die with the 90’s even as the music business hit its peak. It’s been all downhill since as the brain drain and lack of incoming talent has only helped to accelerate the industry’s fall to where it is today at about half its all-time high revenue.
So how could this happen? How could a business that was once the centerpiece of so many people’s dreams suddenly become as tarnished as a piece of neglected silverware? If you take a step back and look at the problem from a macro perspective, there seems to be four primary reasons.
1. There’s no glamor in music anymore. Once upon a time it was considered cool to hang out with musicians in general, and even cooler to hang with rock stars if the opportunity presented itself. Musicians held center stage in the entertainment universe, as they were always in the news and in the middle of the conversation on every college campus.
Today, music is a seldom featured asterisk to most people’s daily lives. It no longer has the cultural significance that it once had, rarely influences fashion or lifestyle, and has increasingly lost its cool factor, at least to the same degree that it once had.
Tech, on the other hand, is everything that music today is not. It regularly influences fashion and lifestyle, and it’s executives act like the execs of the music business of the 70s and 80s did, playing it (for better or worse) generally loose and free. Ironically most music execs these days now act more like the corporate suits that they tried so hard to avoid in years past. Read more on Forbes.
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