As predicted, Amazon Prime has joined the ranks of music streaming services today as its new Prime Music service has now gone live. This is a natural extension of the offerings available on Prime, which began as a $50 program to ensure free two-day shipping of purchased items from the online store. Since that initial conception, the program has expanded to include movies and television titles as well as books. Let’s look at the pros and cons of Prime Music as it now appears.
It’s a potential way to increase music sales. At least that’s how it’s being sold to record labels, and the company has an argument in that Amazon DVD sales have increased since Prime was introduced. The service has included Buy buttons that make it easy to fill out an existing music catalog that you might already have, but the big question still exists - why buy it if you can get it any time you want? Movies and TV shows rotate out of Amazon’s catalog all the time, so that might be a compelling argument to buy a DVD of something if it’s your favorite, but the rights issues involved in music prevent that from happening, although the average Prime customer may not be aware of that fact.
There’s no advertising on the service. This is a plus for the user but it also should be expected for a premium tier service.
Many songs are synched with lyrics. Many, but not all, of the songs offered in the Prime Music catalog offer simultaneous lyric availability thanks to a deal with LyricFind. That’s not such a big deal for some people, a bigger one for others, but it is a unique feature of the service.
Lots of playlists. Curated music is the word of the day in the streaming music world and every service is now making darn sure that they have a horse in the race. Prime Music is no exception, as the company is said to have recruited a team of music experts to create to create hundreds of playlists that range from “best of’s” to ones tailored to a specific mood. Read more on Forbes.
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