Apple Thinks Big With The Wearable Tech Market
From all indications it appears that the Apple - Beats Electronics deal will come to pass, and as we move forward from the initial leak a week or so ago, many analysts are focusing on the wearable tech part that Beats may bring to the Apple deal.
As I and other industry observers have written, Beats headphones are as much a fashion accessory as an audio accessory, with the balance clearly leaning towards the fashion side of things. There are plenty of other headphones available from serious audio manufacturers that not only sound better but are also cheaper, but virtually none come close to the sales numbers. Beats excels at marketing (much to the chagrin of the serious audio manufacturers), and as a result its headphones are all the rage, especially in the Urban community thanks to co-founder and uber-producer Dr. Dre (“Beats By Dr. Dre” is the brand name).
This scenario is one that’s actually very near and dear to Apple’s heart. It wasn’t that long ago that the iPod was the go-to music device for anyone that was even remotely into music, and the distinctive white earbuds made exactly the same statement then that Beats makes today, only to a much broader demographic.
The trend continued with the introduction of the iPhone, where you just weren’t hip unless you had one (signified again by the white earbud/microphone), which carried on until the various Android smartphones gained marketshare over the last 12 months or so. As a result, owning an iPhone no longer holds the same status as it once did. Read more on Forbes.