Twitter To Try Music Again

Music artists have been one of Twitter's major attractions, commanding 7 of the 10 most followed accounts, so it was a bit of a surprise when its #Music service failed as mightily as it did. The platform wanted to center around music discovery, but no one seemed to care. That was simply not enough of a hook to even get people to try it, let alone switch from one of the major services like Spotify or Pandora.

That said, rumor has it that Twitter hasn't given up on a music and will soon announce a second attempt. This time the company has come to the conclusion that it's better to have an existing music platform as a partner instead of trying to go it alone. It's been reported that the service is in talks with other streaming services, as well as music video service Vevo.

While there's no hint of how Twitter might deliver music even with an audio streaming partner, there's some speculation that it might try to deliver short tweet-sized music videos with a video partner. Of course, one of the unknowns is if anything less than a full song would be a satisfying experience for a listener, but that could be said for 140 characters worth of text as well, and we know how that turned out.

Twitter as it is right now can be a powerful promotional tool for many artists and bands, and a workable partnership to deliver music can make even more attractive to the music community. Stay tuned for an upcoming announcement.

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