Monday, November 4, 2013

3 Tips To Make The Most Of Spotify

Spotify logo image
There's been a lot of discussion over the financial value of Spotify for artists, and while that subject alone is worth a number of columns (I've written a book about it, in fact), the fact is that you can make money on the platform. How much money naturally depends upon the number of plays a song gets, and if there are others (like a record label) getting a split of the revenue.

Since it all comes down to how much you songs are getting played, here are a few tips on how to maximize your plays.

1. Include your Spotify destination in all communications with your fans. That includes newsletters, websites, blogs, posts and emails. The more people that know where to find your music, the better.

2. Create Spotify playlists. Playlists are a great way to help fans discover your music. You can post some that consist of only your songs, but it's better to mix in other songs from other similar artists or artists you like.

3. Release your music to all platforms at the same time. It makes no sense to give an exclusive to iTunes or another platform (even though they didn't ask for it) for a period of time before it's available on Spotify. Having your music available on both at the same time will reinforce your numbers on both platforms.

Remember, your music is your marketing! The more people that hear it, the better it is for any artist or band as it increases the demand for your catalog, show tickets and merch. Don't hold back your music from subscription platforms because the income is small right now. If people like what they hear, you'll find it will increase soon.

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