Thursday, November 7, 2013

3 Questions To Ask Before You Send Your Newsletter

Newsletter image
An email newsletter is critical to the financial well-being of any artist, as it's responsible for informing your hard-core fans of what you're doing, where you're doing it , and who you're doing it with. It can be the best marketing tool you have, or it can be a complete turn-off to your audience if you're not careful. Here's an excerpt from the Social Media Promotion For Musicians book that poses 3 essential questions you should ask yourself before you hit send on your next newsletter.

"There’s a lot of thought that goes into creating a newsletter. If your title doesn’t attract attention, the email may not get opened. If the content is weak, the next one might not get opened, or worse yet, the person could unsubscribe. You could have a great offer that no one acts on because it’s presented poorly or visually buried. Let’s take a look at the elements of a great newsletter.

Sending out a newsletter for the sake of sending one out isn’t a good strategy. There has to be a good reason for you to communicate with your subscribers. Don’t forget, they gave you permission to contact them in the first place. It’s up to you not to soil that agreement. Before you decide to send any newsletter, ask yourself these three questions:
  • What is this email about? Are you informing your subscribers about the latest news? Are you trying to promote something? Is this an announcement of some kind? Decide what your email is about, then keep that as your central focus.
  • Why do my subscribers care? Is this something they would be sorry about missing? Is it something they want to participate in? What’s in it for them?
  • What do they do about it? Do you want them to pass something along? Buy something? Come to a show? Stay informed about your life? Whatever it is, be sure to ask them to do it.
If you can answer these questions, then you know you're ready to send your newsletter or any other email."

You can download a free chapter of Social Media Promotion For Musicians, or read additional excerpts from it and my other books on the excerpt section of

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