Twitter's Interesting New Usage Numbers

Twitter recently filed to go public and within their S-1 (the document that the SEC requires all public companies to make about their basic business and finances) where a number of very interesting usage statistics.

• Twitter has 100 million daily active users.
• It has about 215 million monthly active users, but 169 million (77%) are outside of the United States.
• 75% of Twitter users access it via a mobile device.
• Since it's inception in 2006, there have been over 300 billion tweets.
• More than 6 million websites have integrated Twitter.
• Most of the users outside the US are from Argentina, France, Japan, Russia, Saudi Arabia, and South Africa. 

Of course there was some interesting financial stats as well, like:

• Twitter looks to be doubling in growth this year, with revenue projected at $656 million this year.
• 87% of its revenue comes from advertising, with the rest coming from licensing agreements with companies that want better access to the platform.
• 65% of it's ad revenue comes from mobile devices.
• The company still isn't profitable, losing around $80 million last year.
• It could be worth as much as $20 billion when it finally goes public!

It will be interesting to see what happens when Twitter finally goes public, since so many times a company changes because it becomes more worried about it's stockholders than its customers. That said, it should be an interesting ride, at least in the beginning.

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