Sunday, October 13, 2013

Twitter's Interesting New Usage Numbers

Twitter image
Twitter recently filed to go public and within their S-1 (the document that the SEC requires all public companies to make about their basic business and finances) where a number of very interesting usage statistics.

  • Twitter has 100 million daily active users.
  • It has about 215 million monthly active users, but 169 million (77%) are outside of the United States.
  • 75% of Twitter users access it via a mobile device.
  • Since it's inception in 2006, there have been over 300 billion tweets.
  • More than 6 million websites have integrated Twitter.
  • Most of the users outside the US are from Argentina, France, Japan, Russia, Saudi Arabia, and South Africa. 

Of course there was some interesting financial stats as well, like:

  • Twitter looks to be doubling in growth this year, with revenue projected at $656 million this year.
  • 87% of its revenue comes from advertising, with the rest coming from licensing agreements with companies that want better access to the platform.
  • 65% of it's ad revenue comes from mobile devices.
  • The company still isn't profitable, losing around $80 million last year.
  • It could be worth as much as $20 billion when it finally goes public!

It will be interesting to see what happens when Twitter finally goes public, since so many times a company changes because it becomes more worried about it's stockholders than its customers. That said, it should be an interesting ride, at least in the beginning.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

No comments:


Related Posts Plugin for WordPress, Blogger...