Sunday, September 15, 2013

Twitter's New Music Features

Twitter Verified Filter
Everyone's getting caught up in IPO fever after Twitter announced that it was filing to become a public company last week. Almost lost in the announcement was two new music features that could actually have some bearing on the offering.

First of all is the new Verified filter, which can be set to only show users who have verified accounts by Twitter. This is primarily a feature that's useful for artists who experience a surge in popularity and find that their @mentions are getting out of control.

The filter sits under the Connect tab and will show only those users that have a profile with a little blue tick that symbolizes their public standing. This is said to be incorporated as a way to get Twitter's more high-profile users to personally interact more, rather than delegating it to their social media person.

The second new feature is the new Spotify app, which will deliver to Spotify users whatever is trending on Twitter, which could be a boon to up and coming artists breaking on Twitter but not on other forms of social media.

Follow me on Forbes for some insights on the new music business.

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Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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