The "Content 4.0" Concept

There's a new concept about our current state of online content that's been making the rounds called "Content 4.0" which breaks down nearly anything online into 4 major elements:

• Relevance
• Attractiveness
• Emotional Appeal
• Convenience

The idea is that we have to have all 4 in order for someone to respond to our content, which could mean anything from a Like to a purchase. Here's an interesting infographic that provides a number of examples of each element.

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