Tuesday, March 5, 2013

The "Content 4.0" Concept

There's a new concept about our current state of online content that's been making the rounds called "Content 4.0" which breaks down nearly anything online into 4 major elements:
  • Relevance
  • Attractiveness
  • Emotional Appeal
  • Convenience
The idea is that we have to have all 4 in order for someone to respond to our content, which could mean anything from a Like to a purchase. Here's an interesting infographic that provides a number of examples of each element.

Content 4.0 Infographic image from Bobby Owsinski's Music 3.0 blog


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