Wednesday, March 20, 2013

Social Media Listening Tools

Powered by You image from Bobby Owsinski's Music 3.0 blog
Simon Tam wrote a great piece on Music Think Tank about the social media that every artist should be doing. One of the best aspects of the article was a section called "Free Listening Tools" that listed a number of tools that could be used to monitor your mentions on social media. It's worth repeating, so here it is:

"First, let’s talk about some of the free tools available to you. Here are some that I use everyday:
  • Google Alerts: Google Alerts is a basic way to discover when a website is posting about you. However, it doesn’t capture everything and it certainly doesn’t cover social media or most blog sites. Still, it’s a good, automated, entry-level way to get some feedback about any kind of search query emailed to you. Sign up at
  • Hootsuite/TweetDeck: Both Hootsuite and TweetDeck offer some tools to consolidate and manage your social media accounts. You can also add search columns that are scanning Twitter in real time. Not everyone who tweets about you will be using your hashtag or tagging you so this is a convenient way to spot what is being discussed and reply immediately.
  • Icerocket: Icerocket specializes in blog searches. Their “big buzz” option also captures activity on Facebook, Twitter, and image sites such as Flickr too. It’s free, easy to use, and does not require registration of an account.
  • Social Mention: Social Mention collects aggregated data across multiple platforms. You’ll see results from Facebook, Twitter, YouTube, photobucket, etc. and there are some basic analytics that help you determine if the sentiment is positive or negative, how many different sources are active, etc. It’s also free and doesn’t require registration.
  • Topsy: Topsy is similar to Icerocket and Social Mention; the main focus is around social media, especially multimedia and blogs. You don’t have to register, but you do have the option of creating an email alert (it ties into your Twitter or Facebook).
None of the tools are all-inclusive. They catch bits and pieces of what is out there but don’t always get it all. If you run a search every day, it will only takes a few minutes to scan through anything new. Make a habit of searching and listening. In addition to the above, I also run searches on Google, Bing, and Duck Duck Go twice per day."
I've talked about most of these in individual posts in the past, but this is a good list of them all in one place. For more good tips from Simon, go to his article.


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