A Big Promotional Mistake That Artists Make

It's important to be serious about your music career if you expect to get ahead, but sometimes it's possible to actually be too serious about things. Music should be fun both in the creation and listening, and if it becomes too much of a job for an artist it translates to the audience, who can immediately pick up the vibe. Here's a video by CD Baby founder and former CEO Derek Sivers about what he's found to be a big mistake that many artists make.

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