1. I will update my (our) website and make it the center of my online universe. Your website is important because it's the only thing you have total control over and you can rely on 100 percent. Facebook, Tumblr and other social networks provide far less control and can change their terms of service at any time, but your website is always securely yours.
2. I will release music regularly. Instead of releasing an album, release a song every month to six weeks instead. Each release is a separate event that you can promote, therefore you have multiple promotional opportunities. An album gives you only one.
4. I will develop a mailing list and send a newsletter at least once every 90 days. Other than your website, your mailing list is the next most important part of your online presence. It's the best way to personally reach out to your fans.
This is a quick outline of an artist's modern marketing strategy, and obviously there are a number of additional points and a lot more to talk about. That's what well be doing on the Music 3.0 blog every day in 2013.
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