Monday, December 31, 2012

New Year's Social Media Resolutions

Social Media image from Bobby Owsinski's Music 3.0 blog
Here we are at 2013. If you're an artist or in a band, here are 5 social media marketing resolutions for the year that are the basis of the Music 3.0 strategy.

1. I will update my (our) website and make it the center of my online universe. Your website is important because it's the only thing you have total control over and you can rely on 100 percent. Facebook, Tumblr and other social networks provide far less control and can change their terms of service at any time, but your website is always securely yours.

2. I will release music regularly. Instead of releasing an album, release a song every month to six weeks instead. Each release is a separate event that you can promote, therefore you have multiple promotional opportunities. An album gives you only one.

3. I will create more videos. Most people discover new music on YouTube than any other place other than radio. Make a video for your songs as soon as you can. Don't wait to make proper videos, which take a lot of time. Just put the lyrics up over the music until a proper video is available. You see lyric-only videos all over YouTube that have millions of views, and that can happen to you too.

4. I will develop a mailing list and send a newsletter at least once every 90 days. Other than your website, your mailing list is the next most important part of your online presence. It's the best way to personally reach out to your fans.

5. I will post and tweet more regularly. Being regular and consistent is important, but provide more than constant sales pitches. Offer behind the scenes information, trivia, or links to other interesting info around the net. Keep your fans entertained.

This is a quick outline of an artist's modern marketing strategy, and obviously there are a number of additional points and a lot more to talk about. That's what well be doing on the Music 3.0 blog every day in 2013.


You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

1 comment:

Anonymous said...

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