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Sunday, January 27, 2013

2012 By The Numbers Part 2

Web Numbers image from Bobby Owsinski's Music 3.0 blog
On Friday we looked at Part 1 of the 2012 Web Numbers, today we'll look at Part 2, which encompasses the numbers for social media, search, mobile, video and images. As with Part 1, the numbers are just staggering.

Social media

  • 85,962 – Number of monthly posts by Facebook Pages in Brazil, making it the most active country on Facebook.
  • 1 billion – Number of monthly active users on Facebook, passed in October.
  • 47% – Percentage of Facebook users that are female.
  • 40.5 years – Average age of a Facebook user.
  • 2.7 billion – Number of likes on Facebook every day.
  • 24.3% – Share of the top 10,000 websites that have Facebook integration.
  • 200 million – Monthly active users on Twitter, passed in December.
  • 819,000+ – Number of retweets of Barack Obama’s tweet “Four more years”, the most retweets ever.
  • 327,452 – Number of tweets per minute when Barack Obama was re-elected, the most ever.
  • 729,571 – Number of messages per minute when the Chinese microblogging service Sina Weibo saw 2012 finish and 2013 start.
  • 9.66 million – Number of tweets during the opening ceremony of the London 2012 olympics.
  • 175 million – Average number of tweets sent every day throughout 2012.
  • 37.3 years – Average age of a Twitter user.
  • 307 – Number of tweets by the average Twitter user.
  • 51 – Average number of followers per Twitter user.
  • 163 billion – the number of tweets since Twitter started, passed in July.
  • 123 – Number of heads of state that have a Twitter account.
  • 187 million – Number of members on LinkedIn (September).
  • 44.2 years – Average age of a Linkedin user.
  • 135 million – Number of monthly active users on Google+.
  • 5 billion – How many times per day the +1 button on Google+ is used.
  • 20.8% – Usage share of HootSuite as a social media management tool among the world’s top 100 brands.

Search

  • 1.2 trillion – Number of searches on Google  in 2012.
  • 67% – Google’s market-leading share of the U.S. search market (December).
  • 1 – The top trending question of the year on Ask.com: “Will Rob and Kristen get back together?”

Mobile

  • 1.1 billion – Number of global smartphone subscribers.
  • 6.7 billion – Number of mobile subscriptions.
  • 5 billion – Number of mobile phone users.
  • 5.3 billion – Number of mobile handsets.
  • 1.3 billion – Number of smartphones in use worldwide by end of 2012.
  • 465 million – Number of Android smartphones sold in 2012, a 66% market share.
  • 31% – Percentage of the U.S. Internet population that used a tablet or e-reader.
  • 13% – Mobile share of global Internet traffic.
  • 5 billion – Number of mobile broadband subscriptions.
  • 1.3 exabytes – Estimated global mobile data traffic per month in 2012.
  • 59% – Share of global mobile data traffic that was video.
  • 500 megabytes – Amount of monthly data traffic consumed by the average smartphone.
  • 504 kbps – The average mobile network connection speed globally (all handsets).
  • 1,820 kbps – The average mobile network connection speed globally (smartphones).

Video

  • 14 million – Number of Vimeo users.
  • 200 petabytes – Amount of video played on Vimeo during 2012.
  • 150,648,303 – Number of unique visitors for video to Google Sites, the number one video property (September).
  • 1 billion – PSY’s Gangnam Style video became the first online video to reach 1 billion views (currently just over 1.1 billion) and it achieved it in just 5 months.
  • 2.7 billion – Number of views of videos uploaded to YouTube tagged Obama or Romney during the 2012 U.S. election cycle
  • 2.5 million – Number of hours of news-related video that was uploaded to YouTube.
  • 8 million – The number of concurrent viewers of the lifestream of Felix Baumgartner’s jump from the edge of space, the most ever on YouTube.
  • 4 billion – Number of hours of video we watched on YouTube per month.
  • 60 million – Number of global viewers monthly on Ustream.
  • 16.8 million – Number of total viewers in a 24 hour period for a video on Ustream, the most ever.
  • 181.7 million – Number of total unique viewers of online video in the U.S. during December.

Images

  • 7 petabytes – How much photo content Facebook added every month.
  • 300 million – Number of new photos added every day to Facebook.
  • 5 billion – The total number of photos uploaded to Instagram since its start, reached in September 2012.
  • 58 – Number of photos uploaded every second to Instagram.
  • 1 – Apple iPhone 4S was the most popular camera on Flickr.
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